WakeEd Partnership is an independent, nonprofit organization comprised of business and community leaders committed to improving public education. Since 1983, WakeEd had advocated for excellent educational opportunities for all students in the Wake County Public School System.
PHASE 1 STRATEGY & PLANNING
The creative espoused the WAKE Up and Read program’s “Read, Talk, Play. Everyday.” slogan, encouraging parents to engage with their children to develop a lifelong love of learning and prepare them to be strong readers.
PHASE 2 PRODUCTION & DELIVERY
WakeEd engaged MMI to promote its “WAKE Up and Read” program, a community-wide collaboration focused on the goal of having all children reading on grade-level by third grade. To achieve this goal, the MMI creative team designed a poster, magnet and billboard to reach key stakeholders, mainly parents of young children.