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“Understanding a brand begins with a clear message of its intentions and beliefs. Creating written content around a brand enforces those ideals and projects them unto clients in a captivating manner, even if it’s just in a few words.”
As senior writer, Joseph employs his journalistic skillset to produce creative short and long-term writing content across various media platforms, and participate in research-related projects. His strong background in editing and AP style format allows him to proofread all content produced by MMI, and help define the voice of each client’s brand and communications campaigns. Joseph’s work ethic is defined by his timeliness and attention to detail.
Prior to joining MMI, Joseph wrote as a contributing and staff writer for several leading publications in North Carolina’s Cape Fear region, including The Greater Wilmington Business Journal, StarNews and Focus on the Coast Magazine. In addition, Joseph worked as a news editor for the University of North Carolina Wilmington’s collegiate newspaper, The Seahawk. While writing for those publications, Joseph earned a tutor certification in College Reading and Learning through the Council for the Advancement of Standards in Higher Education. He tutored up to 20 students weekly on reading comprehension, grammatical skills, essay writing and researching.
Joseph enjoys visiting local breweries and exploring the Triangle with friends. He is an avid gym-goer but spends most of his time reading books and hiking around the area.
- Content Creation
- Copywriting and Editing