Assistant Account Executive
Main: (919) 233-6600
“Social media has changed the way our clients can reach their audiences through various platforms. In order to effectively communicate a client’s message, it’s important to fully understand each platform and what the client can achieve by utilizing them, as well as understanding their brand and the goals they want to achieve.”
As assistant account executive, Jordan Watkins utilizes her SEO, media relations and community relations skills to support MMI clients by enhancing their digital marketability. Whether she is drafting a press release for one of MMI’s mid-level market clients, or strategically planning social media content, she uses her knowledge of media relations and event management to advance the goals of MMI’s clientele.
Before joining MMI, Watkins served as an account coordinator at Bolt Public Relations in Raleigh, North Carolina, where she lead local, regional and national media relations. There she acquired media placements with Examiner.com, Woman’s World, WRAL-TV, WNCN-TV, the News & Observer, and Dr.Oz The Good Life. Prior to that, she interned with MMI during her undergraduate studies at NC State University.
Away from the office, Jordan attends any NC State athletic event that she can. She enjoys exploring the downtown Raleigh scene and visiting local breweries in the Triangle.
- Media Relations
- Public Relations
- Event Management
- Client Relations