Vice President


Erin Website

Main: (919) 233-6600

“At MMI, we use strategic communications not only to shape a brand’s reputation, but to expand its contextual relevance to the public. We accomplish this by working alongside our clients as a partner to understand and advance their business goals and community engagement efforts.”

Erin Smith specializes in event planning and management, media relations, brand strategy and advertising campaign development. She leads integrated communications campaigns for MMI’s clients in higher education, healthcare, technology, entertainment and hospitality, among others. As the account lead for many of MMI’s emerging growth and large B2B and B2C brands, she makes national product launches, retail grand opening events and charity partnerships. Prior to joining MMI, Erin was an account manager for Sinclair & Co. in Raleigh, N.C., and an account executive with Aigner/Prensky Marketing Group in Boston. She received her Bachelor of Science in communications, with a concentration in public relations, and in Spanish language and literature from NC State University.

  • Event planning and management
  • Media relations
  • Crisis communications
  • Message platform development
  • Integrated communications strategy and planning
  • Sustainability campaign development and execution


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