ASHLEE GEROW

Senior Account Supervisor

MMI Senior Account Supervisor

Main: (919) 233-6600
Email: abolding@mmipublicrelations.com
LinkedIn: https://www.linkedin.com/pub/ashlee-bolding-gerow/b/a18/269

“Understanding key stakeholder demographics, how they consume media, and what they need in order to embrace a product, service offering or idea is vital to elevating your brand above the competition. MMI works closely with clients to develop strategic initiatives that expand brand reach and reputation to build positive, lasting relationships with media and customers that set the framework for sustainable business success.”

Ashlee Gerow is a senior account supervisor at MMI. In her role, she is responsible for managing the firm’s marquee accounts and serves as a member of the senior leadership team. She is a versatile comprehensive communications professional with a strong background in advertising, public relations and strategic marketing through account development and management.

Prior to joining MMI, Ashlee served as a marketing communications specialist for Cree, Inc., a market-leading innovator of lighting-class LEDs. In this role, she led communications efforts for consumer and commercial product lines to advance the firm’s business objectives and increase Cree’s brand reputation and footprint. She previously served as a senior account executive and project lead with advertising agency McKinney, leading strategic and tactical executions across all channels for several large, national retail clients. Bolding has a strong background in managing multi-channel media efforts, integrating broadcast, print, interactive, traditional and social media into strategic communications campaigns. She also maintains expertise in advertising and marketing to provide a comprehensive foundation for clients’ business and communications success.

A resident of Apex, North Carolina, Bolding received her Bachelor of Science in communication, with a concentration in public relations, from Appalachian State University in Boone, North Carolina. She works with MMI’s clients to provide a strategic communications experience that helps them realize their brand objectives and business goals.

 

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