Businesses compete in a highly fragmented real-time environment. Analytics brings perspective and deeper insight into issues impacting sales, reputation and competitive performance – all to help brands track ROI on their marketing investments and to better understand the interests of their key stakeholders. MMI’s analytics practice monitors, measures and assesses its clients’ brand performance across paid, earned, shared and owned marketing channels. Our research professionals benchmark and assess how brands’ integrated communications and marketing campaigns are performing against identified business growth objectives and brand performance goals. MMI’s analytics practice strategically uses a comprehensive suite of research and analysis tools to assess critical metrics that can affect sales growth, customer relations and brand reputation.
- Competitive benchmarks
- Brand sentiment audits
- Social media monitoring and reporting
- Traditional media and advertising performance reports
- Website analytics
- Stakeholder engagement strategy