President and Chief Strategy Officer
Main: (919) 233-6600
“The most successful brands focus on everyone’s interests except their own.”
Al leads the firm and oversees its growth initiatives, innovation, business development, and serves as an advisor to the firm’s clients. He is a strategic communications expert with cross-industry experience in digital and traditional marketing and communications. Al brings an extensive background building campaigns for Fortune 500 companies in brand reputation management, mergers & acquisitions, business strategy and corporate communications, crisis management, and thought leadership. His years of agency and client-side service as senior vice president and managing director at Burson-Marsteller and director of North American communications at both Deloitte and The Dun & Bradstreet Corporation give him a keen perspective on the tenets of client service excellence. In 2001, Al founded Leach Communications, an early adopter of integrated communications. It built campaigns that combined social media and web technologies with strategic communications to create search optimized, shareable content that expanded its clients’ brand awareness and stakeholder engagement. As a retained consultant to The New York Times from 2001 to 2008, Al built PR and marketing-driven programs that were integrated with The Times’ advertising, event promotions and its eventual digital marketing initiatives. These efforts helped advance the newspaper’s brand reputation, readership, circulation and advertising sales. A native of Pennsylvania, Al is a graduate of Connecticut College in New London, Conn., and is a trustee of The Hun School of Princeton in Princeton, N.J.