Social Media and PR
Why Use Social Media?
MMI Public Relations believes a successful PR campaign today should include social media strategies and support. Your public is out there, networked and interactively discussing information of vital importance to you. You must decide how, when and where to participate.
MMI can create content for your current social media team, develop strategy, and implement and/or manage social media accounts for your long-term PR plan, as well as combine their use with traditional PR efforts for more specific events and/or company announcements. We can audit your social media presence as well.
Sign up if you would like more information on how we can assist you in increasing your social media presence. For more information on individual social media tools, visit our Blogging, Facebook, Twitter and LinkedIn pages.
Blogging is a key component to establishing you and your company as thought leaders within your industry. As one of the first Triangle PR firms to embrace blogging, MMI has social media specialists who work in conjunction with the firm’s senior writers to provide:
We build the blog, manage comments, promote the blog online, and streamline performance and functionality.
Blog Content Production
Our writers work to produce quality, insightful and informative blog posts related to your company or industry, based on your feedback and interests as the client.
Establishing a community of other bloggers who recognize and link to your posts is an essential part of creating a valuable blog. Blogger relations include but are not limited to organizing guest bloggers, creating a blog roll (important links to and from other blogs), and pitching stories to other bloggers.
Blogging Audit and Strategy
MMI will determine your current social media presence as it relates to blogging and advise you on improvements and best practices for remaining as an industry leader using this tool. We will put together a customized blogging strategy related to reaching your audience, taking into account your competitor’s activities in this social space.
Sign up to find out how we can help you with blogging.
Twitter is a valuable tool for developing brand awareness, establishing your company's reputation in a particular field, engaging with relevant communities and stakeholders, and providing superior customer service. MMI’s social media specialists work closely with account executives and their clients to provide guidance in using Twitter from a PR perspective through:
MMI provides a comprehensive overview identifying and determining key audiences on Twitter with whom you can engage in an effort to build your brand online.
From setting up your company’s Twitter account to providing Twitter training sessions and analytics reporting, MMI makes it easy and safe to manage a Twitter account.
MMI will help you define goals, strategically find and follow the best and brightest in your industry, decide on and develop your unique voice, and understand Twitter analytics reports. By planning a strategy, your company will be positioned to maintain and benefit from a valuable Twitter account.
Sign up to find out how we can help you with Twitter.
Facebook is the Mecca of social networking sites and a destination for businesses looking to build their brand through direct engagement with customers and make their transition into the world of e-commerce. MMI can help consult and manage your Facebook presence as it aligns with your overall PR goals by:
MMI provides a comprehensive overview identifying and determining key audiences on Facebook with whom you can engage in an effort to build your brand online.
Using your desired goals, MMI constructs updates and executes custom Facebook strategies for clients from a plethora of B2B and B2C industries.
Our team produces and collects content, and manages the upkeep and engagement with your Facebook audiences, increasing your online visibility and building brand awareness using the popular social networking site.
Sign up to find out how we can help you with Facebook.
LinkedIn sits at the top of the list as far as professional branding and networking is concerned, and offers the opportunity to connect with colleagues, current and potential business leads, future employees and business leaders from around the globe. MMI is here to help you make the most of your presence on LinkedIn by providing:
MMI will provide a comprehensive overview and SWOT analysis of both personal and company LinkedIn pages and advise on steps for improvement.
MMI provides guidance on the best content to include in your LinkedIn profile on a case-by-case basis, as well as advises on best practices when engaging with other individual and professional groups through the network.
MMI will advise on ways to engage with your professional audience by targeting relevant industry groups and outside organizations for discussions on topics pertinent to client expertise.
Sign up to find out how we can help you with LinkedIn.