PR Strategic Planning
If you have never worked with a public relations firm, relax – you have nothing to fear with us. Our process in planning your PR strategy is intensive at the outset, but it pays off in the long run.
After researching you and your firm, we first will meet with you several times and receive your input to gather information, set goals and outline a public relations plan with deliverables and timelines. During this process, you will need to establish a designated point person within your organization to gather staff information, coordinate media interviews and receive approval for written content.
Next, we will establish your goals and develop strategies to reach them. We will implement them and perform quality control by constantly checking to see that we are meeting your goals through our execution of the plan we jointly devised. This will include follow-up meetings evaluating how the goals and strategies have been met, as well as a report addressing the level of produced results.
At the end of every year, we will deliver an annual report to you, listing all PR activity we performed on your behalf over the last 12 months and specifying new strategic and tactical goals for the upcoming year. This process has proven to be most effective for us and our clients in making sure PR goals are reached on time and on target.