News Releases
The common news release is a powerful tool for promotion. Through the targeted, steady release of news, we ensure that our clients frequently receive favorable media coverage from local, regional and national media outlets in broadcasting and publication. MMI has garnered national media attention for clients in these niche markets among both general interest and trade media, because we write powerful copy that will capture attention, get your message across and provoke action.
The Internet allows a wide distribution of our news releases. It is not uncommon for them to appear even on international Web sites. Our news releases typically receive extensive exposure and innumerable viewings. You will find that as a client of MMI, at least one of your press releases will appear in the top 10 Google searches for your firm. The reason why is that we write content for Web sites with search engine optimization in mind, so we optimize our releases for Web searching and browsing by using keywords before distributing them online. This assures that you and your company place in top positions on any search results pages.
We can create media alerts for you as well. Media alerts draw media attention to a special event or activity organized or associated with your firm that is particularly newsworthy. These are the big programs you want to have the press attend in person, such as news conferences. Our media alerts come out the week or day of the events involved for maximum exposure and attention. We typically draw reporters from all forms of media for these events, including newspapers, magazines, radio, TV and the Internet.
We create certain releases that incorporate podcasts, video and other elements that classify them as social media releases. For more information on social media releases, visit the Media Central section.