Media Outreach Services
How Do I Achieve Media Coverage?
MMI consistently secures placement for clients in The Wall Street Journal, CNN, ABC, NBC, CBS, Fox News, The New York Times, Triangle Business Journal, USA Today, The News & Observer and more. To obtain top media coverage for a client requires consistent, targeted pitching on our part and something truly newsworthy on the client’s part.
You must do your part and get your message across quickly and clearly, plus have enough presence that people will listen, believe what you say, and act on it. That requires media practice long before a reporter calls to ask for an interview. That’s where we come in.
Our Goal: Profiles of and Interviews With You on TV, Radio, Print and the Internet
We will prepare you to showcase your personal brand and your company story, and help you establish your reputation as a media source. The media want to speak to an authority in the field, and part of your PR strategy is to become known as a trusted source and expert in your industry.
When a topic on which you have expertise is in the news, MMI will distribute a news release or make a targeted pitch and state that you are available for interviews. Over time, the media will associate your name with your profession, industry or field of expertise. That’s a definite win for you and your firm.
Sign up to find out how we can help you win media coverage.