Alfred Leach, president of MMI Public Relations, a strategic communications firm based in North Carolina’s Research Triangle region, today announced the expansion of the firm’s capabilities to include content creation and creative services. Leading this practice will be Wesley Hyatt as its director, joined by Emily Packard as lead content creation specialist. With these new services, MMI will offer more integrated campaign strategies to include creative content and design for advertising and digital platforms.
In his new position, Hyatt will lead a team of professionals including Packard in creating compelling content that will build influence, engagement and advocacy for clients across paid, earned, shared and owned marketing channels. All concepts, images, text, data, design and layout will be optimized for context and use across digital and traditional platforms – including social media assets, news media, microsites, blogs, email campaigns, special events, advertising, and a variety of other marketing and communications vehicles. The goal of these services is to help brands connect more effectively with their customers and other important stakeholders.
MMI’s content creation services will include feature articles, infographics, website copy, advertising copy, white papers, case studies, award nominations, talking points, speeches, sales collateral, blog content and social media voice of brand. Creative services will include social asset branding, advertising design and layout, brochure design, graphic design, illustration, logo design, newsletter design, executive presentations, sales and marketing collateral, and trade show collateral.
For more information on MMI’s creative services and content creation practice, contact Hyatt at (919) 233-6600 or email Wesley@mmipublicrelations.com.
“MMI is working hard and fast to meet clients’ needs in content creation and creative services to deliver impactful and integrated communications campaigns,” said Leach. “In today’s highly-fragmented marketing environment, it is critical to deliver clients’ value propositions in a clear, engaging and succinct manner.”
“By expanding our content creation offerings and adding the ability to offer distinctive and compelling graphic elements to our clients, MMI is advancing further towards becoming a full-service firm,” said Hyatt. “Content creation and creative services complement each other to create not only the message, but the visual component that makes the information engaging for both traditional and digital platforms.”