Blog: Be Heard

New Media

Online Video Growth Tells A Story

by Patty Briguglio

It continually fascinates me to consider the rapid trajectory of social media platforms. The speed with which Internet users flocked to Twitter was simply unbelievable. Online video is no exception. In fact, if the popularity of video content online was a roller coaster, we have not even reached the exhilarating part yet.

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comment | 06/08/2009


PR: The Good, Bad and Ugly

The Harry Potter Phenomenon

by Kate Catlin

Avada Kadavra! Expelliarmus! Crucio!  If you are any sort of Harry Potter fan, you have probably shouted these spells before, and you may even know what they do to an opponent. And if you are a serious fan of the movies, you might find yourself chanting these words as you put on your costume and head to the midnight premiere of Harry Potter and the Half-Blood Prince – the sixth installment of the movie series.

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comment | 07/14/2009


PR: The Good, Bad and Ugly

Rush Limbaugh Forgets - An NFL Story

by Bobby McDonald

Concervative talk-show host Rush Limbaugh has never been known to shy away from controversy, but he may have bit off more than he can chew in his most recent business project – a bid to become a owner of the St. Louis Rams.  When the news broke, Limbaugh's bid raised a few eyebrows and more than a few pulses.  Why all the controversy?  In 2003, then-NFL commentator Limbaugh resigned amid racially-charged commments about black Philidelphia Eagles quarterback Donovan McNabb:

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comment | 10/13/2009


PR: The Good, Bad and Ugly

Astroturfing Away Your Credibility

by Wesley Hyatt

AstroturfingThere are proper ways for a PR firm to lobby for a client, and then there is what the Hawthorn Group did this summer – hired a lobbying firm, Bonner and Associates, which sent 13 forged letters to three members of Congress imploring them to vote against the Waxman-Markey climate bill

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comment | 11/04/2009


PR: The Good, Bad and Ugly

Local Town Council Candidate’s Flamboyant Publicity Tactics Prove Unsuccessful

by Michelle Fowler

Scott Lassiter

The votes are in for Wake County elections, and one thing is for sure – Scott Lassiter is out. The 22-year-old candidate running for a spot on the town council has become known for his less-than-subtle campaign techniques, which include driving around a 1985 Chevy Conversion van bearing a larger-than-life picture of him giving the classic double thumbs up.

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comment | 11/06/2009


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