PR: The Good, Bad and Ugly
America’s Fallen Sports Hero: A Personal Brand In Crisis
by Gloria Lesher
America’s favorite sports hero, Tiger Woods, has become America’s fallen sports hero. Among PR professionals, it’s impossible to discuss the subject of personal branding these days without the philanderer’s name coming up in everyone’s mind. It often takes a personal crisis of some sort to stimulate real change and growth in a person’s life. Because a personal brand is something crafted, one can change it. Scrooge did it, right? So can Woods.
comment | 12/31/2009
If you’re looking for a way to stand out in the professional crowd, spend some time thinking about your personal brand. Just like any company, individuals should establish their brand ....
Staying in the loop in your office can help you improve and build your personal brand. By having as much information as possible about the things going on around you – whether it’s a new client or project, an upcoming event, or internal changes – you will be seen as a knowledgeable asset and will become even more valuable than you already are, especially when working in team environments.
