PR: The Good, Bad and Ugly
America’s Fallen Sports Hero: A Personal Brand In Crisis
by Gloria Lesher
America’s favorite sports hero, Tiger Woods, has become America’s fallen sports hero. Among PR professionals, it’s impossible to discuss the subject of personal branding these days without the philanderer’s name coming up in everyone’s mind. It often takes a personal crisis of some sort to stimulate real change and growth in a person’s life. Because a personal brand is something crafted, one can change it. Scrooge did it, right? So can Woods.
comment | 12/31/2009
If you’re looking for a way to stand out in the professional crowd, spend some time thinking about your personal brand. Just like any company, individuals should establish their brand ....