PR: The Good, Bad and Ugly
N.C. State University Officials Need Better Crisis Management
by Patty Briguglio
When it comes to crisis management, N.C. State University officials just cannot seem to get it right. Over the past months they have made the same mistakes over and over, resulting in a public relations nightmare.
When Mary Easley’s position at N.C. State first came under scrutiny, a good PR plan would have dealt with the situation quickly and truthfully. Instead, officials went on the defensive, resulting in a long, drawn-out scandal that may cause some permanent damage to the university’s reputation.
comment | 06/09/2009
Imagine running 4 miles in downtown Raleigh on a cold February morning. Then think about stopping halfway through the race and eating a dozen 
