Blog: Be Heard

PR: The Good, Bad and Ugly

Obama Continues Two-way Communication With A Shift From Social Media To An Online Town Hall

by Michelle Fowler

In an attempt to reach out to the hi-tech citizens that brought him to the White House, President Obama held an online town hall for citizens to ask questions relating to the economy on Thursday morning. The experimental online town hall called “Open for Questions” was the first of its kind for the White House.

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comment | 03/27/2009


New Media

Building An Online Community

by Michelle Fowler

In today’s business climate it is essential for successful companies to have well established online communities. Online communities allow users to engage with companies’ brands products and services. This online engagement fosters brand awareness and in many cases, brand loyalty. Today a well designed Web site is just not enough. Businesses must enter the realm of social media. According to one article, the number of active Facebook users was expected to reach 200 million by the end of March with the fastest growing demographic being those 25 years old and older and most of these users are logging on multiple times a week, if not everyday.

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2 comments | 04/16/2009


New Media

Social Media Changing the Face of College Recruiting

by Ryal Curtis

The repercussions of instant access via social media sites such as Twitter, Facebook and MySpace (among many others) are beginning to be felt by some of the nation’s leading prep basketball recruits.  While the NCAA regulates interaction between college coaches and the high school players they are trying to recruit, there are no such rules against the many loyal (and sometimes rabid) fans of college athletic programs across the country. 

A recent article by SI.com’s Kevin Armstrong...

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1 comment | 10/23/2009


New Media

Pandora Gets Social

by Bobby McDonald

PandoraPandora, the popular music streaming website, has gone social.  Last week, as TechCrunch reported, Pandora added a Sharing option to their music player allowing listeners to share a song or station with their Twitter, Facebook and e-mail contacts.  It even allows you to create a station as a gift (no more mixtapes or CDs for that special someone)!

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2 comments | 11/02/2009


New Media

Twitter, Facebook, Last.fm and Zune Coming To Xbox LIVE

by Bobby McDonald

Xbox LIVE

For some time now a select group of Xbox LIVE users have had access to Twitter, Facebook, Last.fm and Zune from their Xbox console.  In a recent post Mashable reported that on Nov. 17 (tomorrow), a console update will officially roll out the new features to the entire Xbox LIVE community.

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4 comments | 11/16/2009


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