New Media

PR Companies Poised For Growth This Year

by Emily Packard on 02/01/2013

Now solidly into 2013, PR companies around the country are preparing for growth that will surpass what happened last year. A recent survey by Bulldog Reporter of both corporate and agency PR professionals revealed that many practitioners expect significant growth in strategic communications, with content more direct and specialized for target publics. Two facets of PR where this should be quite true are social media and video.
Why would these areas receive more room in the budget for PR companies? They allow more control over the content and theme of a message, and who ends up getting that message. Of course, these outlets also allow for the type of creativity that speaks well to clients who are in a highly visual business.
At MMI, we love talking about social media and video, and the ways we can use them to increase our clients’ brand footprint locally, nationally and in their specified trade. Social media and video are certainly not right for every client, but we have noticed a much higher interest in these outlets than before. We also, of course, have invested in both to speak to clients about the services we provide and give them a look at our people and life inside an agency.
Growth predictions so far seem to hold true, as we have already seen clients this year who have amazing ideas about starting conversations with their customers and the media about the thought leadership they provide in their respective industries. A new social media app, Vine, allows people to combine what they love about platforms like Twitter and Facebook with video. Will this become part of a growing trend? It remains to be seen, but we will keep our eye on it.
Where do you see PR companies growing for the rest of the year? As social media and video become more popular, will budgets reflect these trends? Let us know in the comments section below.
Photo Credit: Flickr user kdonovan_gaddy

 Now solidly into 2013, PR companies around the country are preparing for growth that will surpass what happened last year. A recent survey by Bulldog Reporter of both corporate and agency PR professionals revealed that many practitioners expect significant growth in strategic communications, with content more direct and specialized for target publics. Two facets of PR where this should be quite true are social media and video.

Why would these areas receive more room in the budget for PR companies? They allow more control over the content and theme of a message, and who ends up getting that message. Of course, these outlets also allow for the type of creativity that speaks well to clients who are in a highly visual business.

At MMI, we love talking about social media and video, and the ways we can use them to increase our clients’ brand footprint locally, nationally and in their specified trade. Social media and video are certainly not right for every client, but we have noticed a much higher interest in these outlets than before. We also, of course, have invested in both to speak to clients about the services we provide and give them a look at our people and life inside an agency.

Growth predictions so far seem to hold true, as we have already seen clients this year who have amazing ideas about starting conversations with their customers and the media about the thought leadership they provide in their respective industries. A new social media app, Vine, allows people to combine what they love about platforms like Twitter and Facebook with video. Will this become part of a growing trend? It remains to be seen, but we will keep our eye on it.

Where do you see PR companies growing for the rest of the year? As social media and video become more popular, will budgets reflect these trends? Let us know in the comments section below.

Photo Credit: Flickr user kdonovan_gaddy

 


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Frank Strong said...

PR firms that look to blend paid, owned and shared media—for earned media ends will be successful.  This means the professionals in these firms must grow beyond a traditional media skill set and get comfortable with social advertising, adept at building an audience directly with content marketing and will need to extend their technical abilities beyond Microsoft Word and PowerPoint.  In my view, there’s never been a better time to be in PR.

Feb 02, 2013