Media Outreach Goes Social With “Ptch”
by Michelle Fowler on 10/23/2012
So, remember how in my last post I said that mobile apps are where it’s at? I thought they were surely my family’s escape to living in paradise for the rest of our lives, and we just had to come up with the next big thing. Well, someone else already did – DreamWorks Animation, in fact.
I’m referring to a new mobile app that could possibly make a difference in the lives of PR professionals. It’s called Ptch.
Ptch was introduced to the market back in July, with wide reception from lovers of Instagram and other media content editors. This mobile app allows for a whole new level of content creation and editing. With Ptch, mobile users can create their own story out of photos, videos and music on their mobile storage and integrate virtually all media and comments from their social networks, all from their iPhone (iPad and Android to follow soon, no worries).
Think of its potential. PR professionals and their clients could quickly create a Ptch – er, pitch – to send right to the appropriate media contacts. It’s easy for reporters to visualize the televised impact when a pitch is already in visual form. Did I mention the videos have a maximum length of 60 seconds? Time for clients to break out those perfected elevator pitches.
There’s more. Once these crafty, quick little representations of clients or clients’ products and services have been created, they are easily shared to social networks, putting the information in front of consumers immediately. Plus, it’s interactive – the creators are calling it “living media” – and editable, which means more engagement with social media for clients.
Imagine the event promotion this allows you. You can create a short video with a slideshow before the event, and then participants can add in their own photos and “rePtch,” giving clients even more opportunity to be heard in a completely new and different way.
Alternatively, Ptch could contribute to PR disaster if an unhappy customer creates a negative video or edits an existing video and rePtches it with a negative spin. Ptch will require the same professionalism, creativity and monitoring as the other social networks that clients participate in, and every client should be prepared for a crisis.
Has anyone else had experience with Ptch? Feel free to share in the comments below.