Newsletter
Journalists’ Growing Dependence On PR Pros And Social Media
by Gloria Lesher
A January 21, 2010 article in the Bulldog Reporter’s Daily Dog: The Leading Source of PR Views, News and Tools reported some interesting results of a survey conducted by Cision and Don Bates of the George Washington University's Master's Degree Program in Strategic Public Relations.
This survey showed that an overwhelming majority of reporters and editors depend on social media sources when researching their stories. Among the journalists surveyed:
- 89 percent turn to blogs for story research
- 65 percent turn to social media sites such as Facebook and LinkedIn
- 52 percent turn to microblogging services such as Twitter
How Much Do Journalists Depend On PR Pros?
The survey also showed the importance of journalists’ relationships with PR professionals—in other words, people such as your account executive at MMI! Here’s what editors and reporters surveyed said about PR pros:
- 44 percent depend on PR pros for “interviews and access to sources and experts”
- 23 percent depend on PR pros for “answers to questions and targeted information”
- 17 percent depend on PR pros for “perspective, information in context, and background information”
Journalists these days are overworked, shouldering the workloads left by departed comrades in scaled-down newspaper, magazine, television and radio environments. All we can say is that MMI is pleased to be of service.
Permalink | 02/08/2010 |
