How To Be A Popular Blogger
by Gloria Lesher
Blogging is good PR. The world’s best and most popular blogs are the product of someone’s passion. Bloggers let their obsessions show! Their blogs become successful because of their personality, knowledge, expertise and originality.
Characteristics of Top Blogs
When you blog, use first person (“I”)and be authentic. Top blogs ask questions and engage readers in an interactive way. Top bloggers do not shy away from controversy. They are always be civil but state their opinions forcefully. And they are original!
Originality is extremely important. Sonia Simone, Senior Editor of Copyblogger and the founder of Remarkable Communication, suggests that bloggers look for topic that lots of people want to know more about and "be a small, ridiculously evolved, very rare and weird fish in a great big pond."
The most original and interesting blogs include other media--photos, artwork, charts and videos. For search engine optimization (SEO) reasons, it is important to add an Alt tag to your graphics, and to use subheads and numbered or bulleted lists.
The best blogs link to other bloggers all the time. Link to other bloggers in your profession or industry--hopefully they will reciprocate. For the same reason, comment on other bloggers’ blogs! The blogosphere is a place for dialog, not a soap box.
Hmmnn. What’s YOUR favorite blog? Mine is my own company’s blog, Be Heard. No kidding! Not only does it cover a topic I’m passionate about--public relations--but it's written by nine other people besides me. Each is very original and has interesting things to say.
Yeah. We're all weird little fishes in the great big PR pond.
Permalink | 10/26/2009 |
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