MMI Watercooler
Full Public Relations Services, Smile Included
by Jennifer Pearson on 09/07/2012
Remember those old full-service gas stations that used to be around? Where they would pump your gas, check your wipers and clean your windows, all with a smile on their faces?
Admittedly, I was not driving (or even born) when those types of service stations were common. However, I grew up in Utah, and most of my family trips included trips along Interstate 15 with a stop in the tiny town of Beaver. This small spot in the southern half of Utah is home to a well-kept secret and treat: Beaver Valley Chevron, where you can expect two or three attendants to greet you, fill your car up, clean it and be unfailingly friendly while doing all of this.
At MMI, we may not check your wiper blades or monitor your car’s oil, but we are happy to say that we offer full-service public relations to meet all of your needs and keep you moving on the road to success. One of the greatest things about MMI Public Relations is that PR is all we do. We are proud to provide only public relations services, and an extensive range of them, all with the goal of telling your story.
As a client, you will receive MMI’s help in PR Planning, a process in which goals are set with timelines, and strategies developed and implemented to make it possible to meet your expectations. This ongoing process will include regular check-ins and evaluation of progress, including setting new goals as necessary to keep the positive results coming.
Our social media team will create content, develop strategy, and manage your social media accounts as part of meeting the goals set forth in your PR plan. By combining social media efforts with traditional PR techniques, the team will achieve the best results possible for your company.
MMI’s award-winning video team specializes in production, distribution and promotion. The videos created on your company’s behalf will both increase your visibility and assist in getting your company’s story out to the public. Using the latest technology and top-of-the-line equipment, MMI’s video team guarantees satisfactory results.
Established and strong relationships with large media outlets allows us to consistently secure placement for our clients in The Wall Street Journal, CNN, ABC, NBC, CBS, Fox News, The New York Times, Triangle Business Journal, USA Today, The News & Observer and others. Our media outreach on behalf of our clients is the key to their stories being heard and obtaining the coverage that they need and want. With great relationships already established throughout the country, MMI works tirelessly to help connect clients with reporters who can help them reach their goals.
Whether it is an article, speech, bio, brochure, or any other written material, MMI specializes in quality content creation. We will craft compelling stories and create content our clients can leverage. Additionally, MMI can write and distribute news releases and help clients plan upcoming events. Always staying up to date on pertinent business and civic awards, MMI regularly pursues awards and honors on behalf of our clients.
Crisis PR operates around three cardinal rules: tell it all, tell it fast and tell the truth. Whatever the disaster, if you company does not react appropriately, your PR crisis becomes even worse in the eyes of the public and the media. MMI offers crisis PR plans to specifically address the problems that have arisen, as well as talking points which will help company spokespeople effectively field questions about the situation.
Just as the Beaver Valley Chevron offered my family (and countless others) everything we needed – gas, air in the tires, a quick check under the hood, and a friendly wave as we left the gas station – MMI can give your company everything it needs to successfully tell your story. And like those station attendants, we do it all with a smile.
