New Media
Brands Have An Opportunity To Engage More On The Twitter Platform
by Michelle Fowler
Digital agency 360i has released a six-month study tracking Twitter usage by consumers and marketers. The study analyzed how consumers and brands relate on Twitter. In just four years, Twitter has more than 100 million registered users and more than 65 million tweets each day.
Here were some key findings in the study:
- More than 90 percent of tweets come from consumers
- Only 12 percent of consumer tweets mention a brand
- 43 percent of consumer tweets are conversational (@replies to other users)
- The top brands mentioned on Twitter are Twitter itself, Apple products/brands and Google
- Yet only 12 percent of all marketer tweets demonstrate active dialogue with consumers
- Only 1 percent of consumer tweets that mention a brand are part of a conversation with that brand
The study concludes that brands have an opportunity to engage more on the Twitter platform. How often do you engage with your favorite brands on Twitter?
Download the full report: http://www.360i.com/TwitterWhitepaper
Photo source: magerleagues
Permalink | 07/29/2010 |
