Media relations is critical to the success of every company’s brand and messaging. Seeing a company’s name in the newspaper and on the television screen helps build brand recognition and tell the company's story.
comment | 05/09/2013
Depending on what your company wants to achieve from a PR event, you can either have pre-event media coverage, live media coverage or post-event media coverage.
comment | 02/27/2013
Whether you are hoping to market your services, promote an event or address a timely issue, recording a podcast is a great way to stimulate dialogue with your potential customers and audience.
1 comment | 01/16/2013
Social media has many different uses and can be a great source for news and information, but sometimes you need to “keep it light” and provide some entertainment for your fans and followers.
comment | 12/06/2012
Whether you are a top executive for a Fortune 500 company that is receiving bad press or a team leader for a squad who is having a disappointing season, it is critical that you stay positive when talking to the media.
comment | 10/24/2012
Social media has come a long way since the 2008 election when President Obama’s campaign decisively won the social media battle over John McCain’s campaign.
1 comment | 09/18/2012
We all remember those dreaded sayings and offerings of advice that our parents had when we were children. Some sayings made a good point, like, “Never get in the car with a stranger,” and some went through one ear and out the other, like “Don’t forget to make your bed in the morning!” If you are in the PR field, some of that advice can be recycled and made useful to your career.
comment | 08/03/2012
