VIDEO: Hear Me Out
Hear Me Out- Making Your Event Stand Out
by Caitlin Russell
Receptions to ribbon cuttings, MMI Public Relations Account Executive Caitlin Russell explains how to make an event stand out.
comment | 06/18/2013
Caitlin Russell's Blog
Newsletter PR: The Good, Bad and Ugly
A Few Things PR Companies Should (and Shouldn’t) Do In The Wake Of A Tragedy
by Caitlin Russell
In the wake of last month’s events in Connecticut, the entire nation is still in shock, grieving and trying to make sense of a tragedy. As a PR company, we had to think of how to advise our clients. There is no one right answer, but I decided on a few general things that we should and shouldn’t do in response to the events.
comment | 12/18/2012
New Media
Social Media PR: Lessons Learned From Election Day
by Caitlin Russell
Candidates had to enter uncharted waters in their campaign strategy, and on Election Day in 2008, 1.8 million tweets were sent. Jump ahead four years to Election Day 2012, when there were 1.8 million tweets sent every six minutes, and social media has become a place where 39 percent of adults look to voice political opinions, find answers and learn about candidates. This atmosphere and volume of posts and tweets created a minefield for brands and companies trying to navigate through potentially dangerous conversations, so what did we learn yesterday that we can apply and take with us to other areas of our Social Media PR strategy?
comment | 11/07/2012
PR: The Good, Bad and Ugly
Pitching A New Media Market: Rules To Live By
by Caitlin Russell
Often times, PR folks get a bad rap for just throwing out blanket PR pitches and seeing what sticks, but that isn’t what PR is or should be. Our job is building relationships, getting to know people and making the lives of reporters easier, not frustrating them with arbitrary self-centered pitching. Even if your client is moving into 10 new markets, there are some basic things you need to always do. It may take a lot longer up front, but the results should be worth the effort.
comment | 09/25/2012
New Media Newsletter
Foursquare Gets A Makeover
by Caitlin Russell
Recently, foursquare launched a complete redesign for its popular check-in service app, giving users more options in a much prettier package.
1 comment | 06/08/2012
Newsletter PR: The Good, Bad and Ugly
A Few Simple Tips For Networking Like A Pro
by Caitlin Russell
The past couple of weeks have been a whirlwind of events for the MMI team. Receptions, luncheons, award ceremonies and event kickoff parties – you name it, we’ve probably attended it.
comment | 05/02/2012
PR: The Good, Bad and Ugly
Nerves or Publicity Stunt? M.I.A. Goes Rogue At Super Bowl XLVI Halftime Show
by Caitlin Russell
Super Bowl XLVI was one for the record books, including for social media PR: Twitter reportedly reached 12,233 tweets per second in the fourth quarter, averaging around 10,000 tweets per second during the entire game, and more than 111 million viewers tuned in for the game, with 114 million viewers tuning in for Madonna’s highly anticipated halftime performance.
comment | 02/07/2012
PR: The Good, Bad and Ugly
Five 2012 New Year’s Resolutions For PR Pros
by Caitlin Russell
With 2012 upon us, it’s that time of the year when everyone starts thinking about what they’re going to do differently (or keep doing well) in the New Year. Love them or hate them, resolutions give us a way to remind ourselves of what’s important and can give us a fresh start on shedding our bad habits – both personal and professional.
comment | 12/29/2011
The Debit Card Fee Follies: Lessons in Crisis Management
by Caitlin Russell
The past few months have seen one of the best living public relations case studies in crisis management in quite some time – Bank of America and other banks’ plans to introduce debit card usage fees.
comment | 11/04/2011
