Emily Packard's Blog
MMI Watercooler
by Emily Packard
The mothers at MMI can tell you that raising a child is challenging, but incredibly rewarding. Both parents and PR professionals should remember to have fun, because any task or job has a higher probability of success when it is actually enjoyed. Clients appreciate the creativity that you use in engaging their audiences and notice when you truly enjoy what you do.
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New Media
by Emily Packard
SXSW and other similar entities are great for companies who want to flex their social media muscle. Any firm can turn an opportunity like this into a PR event with the right tools and execution. So what can we learn from Grumpy Cat’s success?
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New Media
by Emily Packard
A recent survey by Bulldog Reporter of both corporate and agency PR professionals revealed that many practitioners expect significant growth in strategic communications, with content more direct and specialized for target publics. Two facets of PR where this should be quite true are social media and video.
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MMI Watercooler
by Emily Packard
Last week some of us got together for an office photo to make the mood merry and bright. Several of us grew moustaches for the occasion, and Frosty the Snowman even made an appearance.
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PR: The Good, Bad and Ugly
by Emily Packard
If you have a client that wants to reach out to target publics on an issue that people may be uncomfortable talking about, a laugh may be the beginning to a productive conversation.
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New Media
by Emily Packard
Analyzing your current social media situation is key in planning where you want to be in the future. You know which outlets you are using, but it is also important to evaluate how you are using them.
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MMI Watercooler
by Emily Packard
Yesterday, our very own Lindsey Eibergen bravely rescued two birds that accidentally flew into the MMI office. Her quick thinking and excellent multi-tasking ability saved the day for a few cute, if rather frightened, winged friends. Henceforth, we shall refer to our office manager as the “Avian Avenger.” If you do call though, you still might want to just ask for Lindsey.
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PR: The Good, Bad and Ugly
by Emily Packard
PR – for some it means public relations, for others, party rock. For one Canadian firm, it’s both.
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MMI Watercooler
by Emily Packard
Of course, since Mother’s Day is coming up on Sunday, we would also like to take a moment to recognize the mothers at MMI who are wonderful parents, as well as colleagues, who make our award-winning work possible. In the photo below, they are our video specialist Amy Davis (far left), mother to Charlotte, director of account management Michelle Fowler (second from left), mother to Graham, and account executive Erin Smith (far right), mother to Connor. Some of the best PR insight comes from these lovely ladies, and we have no doubt they will pass on the wisdom from their experiences to their children as well.
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MMI Watercooler
by Emily Packard
To celebrate our favorite teams, we got together to show support for NC State and UNC. Wolfpack fanatics flashed their beloved hand sign, while our Tar Heel team members showed their unity with point guard Kendall Marshall, whose recent wrist injury ignited a social media movement, #PassFir5t. Across the country, fans have been paying tribute to the Cousy Award-nominated sophomore by marking their wrists with 5, Marshall’s number. We love social media at MMI, so we had to join in.
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PR: The Good, Bad and Ugly
by Emily Packard
What are you purchasing for your loved one for Valentine’s Day? Flowers, jewelry, a nice steak dinner? Or a flea collar?
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New Media Newsletter
by Emily Packard
As 2012 begins, it is time to sit back and reflect on the incredibly useful information we learned from social media, particularly Twitter this past year.
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PR: The Good, Bad and Ugly
by Emily Packard
Hilary Swank, best known for her Oscar-winning performances in Boys Don’t Cry and Million Dollar Baby, recently caused a PR stir after attending (and speaking at) the 35th birthday party of Chechen President Ramzan Kadyrov. Such an appearance normally would not be such a problem, except for the allegations of human rights violations, including torture and murder, by Kadyrov against political dissidents and rivals.
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MMI Watercooler
by Emily Packard
Earlier this year, revolution rocked the Middle East and North Africa, from Egypt to Tunisia and beyond. Social media became the driving force behind public protests and regime topplings in a series of events dubbed the “Arab Spring.”
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by Emily Packard
British Prime Minister David Cameron seems to think that Twitter and Facebook deserve a large part of the blame for recent rioting in London. He claims that the social media giants made citizen organization during the fracas fairly easy.
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