Fast Company recently published an article that presented a case for why you should hire a PR company to help your brand. To us PR professionals, this is a no-brainer. Every company should have a talented PR company supporting them, even if it is just to send out a news release on your major milestones and company successes.
comment | 05/15/2013
As we move into a new year, strategic plans are being implemented. At year’s end, most savvy business people are developing business plans, growth models, even advertising and marketing plans – but what about a crisis management plan?
Photo Credit: Allvoices.com
comment | 12/31/2012
Have you heard Oprah’s latest item on her Favorite Things list? She recently tweeted some very nice comments about the Microsoft tablet “Surface” as one of her favorite things this year. She even mentions she has already bought 12 for Christmas gifts. As it turns out, she actually tweeted about the Surface from her iPad!
comment | 11/26/2012
Podcasting is a communication channel that we use to talk to your audiences. They allow us an expanded way to reach reporters and to get your message out there. So what exactly is podcasting and how do we use it?
comment | 10/09/2012
Events - whether they are grand openings, press conferences, or launch events – can be a great way to make an announcement to the public and media. You cannot have an event for just anything – it needs to have purpose. If you are considering a PR event to make an announcement, keep these tips in mind when planning:
1 comment | 08/27/2012
In a landmark decision by the Supreme Court of the United States earlier this week, the individual insurance mandate of President Obama's "Affordable Health Care Act" was upheld in a 5-4 decision, although you might not know that if you read only the first few tweets and headlines reported.
2 comments | 06/29/2012
Can you believe that it will soon officially be summer? While that is really exciting, and I personally can’t wait to head to the beach, it also means several slow work months are ahead. Why does it always seem that everything practically comes to halt during the summer, yet you still have stories to pitch, goals to obtain and project deadlines to meet?
comment | 05/15/2012
“The customer is always right,” according to a quote attributed to British businessman Harry Gordon Selfridge. He died in 1947, but his advice lives on and seems more pertinent nowadays, especially given the prominence of social media in influencing a brand’s PR. Consider these recent examples: “Pink Slime” Eliminated, New Branding Strategy for Food Lion, Domino’s Revamped Pizza.
comment | 04/06/2012
After all these years, Washington, D.C. and many of our federal government agencies are starting to realize that investing in someone that can help with reputation management and effectively communicate their programs, business goals, etc. to the public might not be a bad idea.
1 comment | 02/21/2012
What is the major trend impacting communications in 2012? Social media, according to a new PR Boutiques International (PRBI) survey of worldwide boutique public relations agencies, which are predicting moderate to high growth for their businesses in 2012.
comment | 01/12/2012
Many clients will ask, “How do you measure ROI? or “What do you do to measure results?” It is important to determine at the beginning of any public relations plan or campaign exactly what you are going to measure and why. Develop your goals and objectives to be S.M.A.R.T – specific, measurable, actionable, realistic, time-based.
comment | 11/22/2011
A new public relations strategy by Nestlé targets an unexpected audience – dogs.
The company has released the first TV commercial designed for canines, employing a high-frequency tone which humans can barely hear, as well as an audible “squeak” like the sound pet toys make and a high-pitched “ping” to grab their attention. It is only airing in Germany and Austria to promote Nestlé’s Beneful dog food brand, but it may expand elsewhere in the future.
comment | 10/11/2011
The recent 5.8 magnitude earthquake in Virginia that was felt throughout the entire East Coast is only being slightly overshadowed by the category three Hurricane Irene that is going to pummel North Carolina's seaboard. Were you among the 40,000 other tweets asking for an update or trying to figure out what that rumbling was? When you need news quickly, where do you go?
comment | 08/26/2011
As I sat down to write this blog, I wanted to talk about something that was going on in the media relations world that was current. But what I came across was an interesting article on the history of PR written by John Sullivan titled PR Industry Fills Vacuum Left By Shrinking Newsrooms.
comment | 07/08/2011
The Triangle and North Carolina is home to some of the most prestigious universities and colleges in America, not to mention that many of these universities have amazing communication and journalism degree programs. Meredith College, Peace College, North Carolina State University and the University of North Carolina at Chapel Hill all recently held graduations in Raleigh. With the thousands of recent graduates entering the job market, I thought I would share some tips for what not to do when looking for a job in the communications and public relations industry.
comment | 05/27/2011
By now, we have all heard about Chris Brown’s interview on Good Morning America with Robin Roberts and how he violently responded to her pressing questions about the scandal with Rhianna two years ago after his appearance on the morning show. Could this appearance on Good Morning America have gone better?
comment | 03/24/2011
The most essential part of our jobs as public relations professionals is building media relationships. Without thriving relationships with the media, we cannot successfully secure media coverage for clients – whether in TV, print, radio or social media.
1 comment | 01/17/2011
Hi, I am Erin, MMI’s newest account executive. Since joining the team in late November, I have had a great experience and transition into the MMI world of public relations. I want to share why I chose MMI and transitioned back to a PR career.
1 comment | 01/07/2011
