MMI Watercooler PR: The Good, Bad and Ugly
Celebrities’ Biggest PR Night: And the Oscar Goes To…
by Kathleen Mongero
The fact that celebrities hire lucrative PR reps is no breaking development, but what I think is the most telling when it comes to celebs being PR-savvy is how they act on award nights, especially the Oscars.
I like to look at awards season as a PR final exam. Everything celebrities have been paying a team of highly-trained people to do is put to the test, and the public gets to evaluate how much they have – or have not – learned about basic PR.
comment | 03/12/2010
It would seem as though the highlight of the 2010 games is the fight for the right not to know. As the word-of-mouth frenzy took off about the 2010 Olympic Games, the public saw the usual army that is the 24-hour news cycle doing everything to prepare for breaking news updates on every little detail, short of busting out a time machine and traveling into the future.
Google yourself. Go ahead, do it. No one will think you are vain – in fact, you are crazy if you don’t do it on a regular basis.
