MMI Watercooler
MMI Welcomes Baby Curtis!
by Kathleen Mongero
We are excited to share the news of the newest addition to the MMI family
1 comment | 08/20/2010
Kathleen Mongero's Blog
MMI Watercooler New Media Newsletter
This Just In: What’s New At MMI? Our Facebook Page!
by Kathleen Mongero
We are excited to announce the launch of the MMI Public Relations Facebook page.
comment | 08/02/2010
PR: The Good, Bad and Ugly
iPhone4 Fail: The Saga Continues
by Kathleen Mongero
For the past several years, Apple has been able to get away with being the Mother Theresa of the tech world, particularly when it came to sexy smartphones, laptops and overpriced mp3 - I'm sorry - m4a players.
4 comments | 07/16/2010
New Media
10.5 Places You Don’t Want To Be Caught Checking In
by Kathleen Mongero
Ah, location-based apps. Face it – you’re addicted, I’m addicted. When traveling to various destinations in life, we want credit where credit is due.
6 comments | 06/24/2010
New Media
Let’s Talk Social Media Measurement, Eh?
by Kathleen Mongero
Social media savvy minds united on Wednesday for a panel on, you guessed it, social media measurement tips!
5 comments | 06/10/2010
New Media PR: The Good, Bad and Ugly
Pimpin’ [PR] Ain’t Easy
by Kathleen Mongero
In the words of Snoop Dogg, it ain’t. Public relations, like most industries, is constantly evolving due to factors such as the economy, advances in technology and new generations joining the work force.
3 comments | 05/27/2010
New Media PR: The Good, Bad and Ugly
My Big Fat Greek-Italian-American- Mexican-Indian-Asian Restaurant Week
by Kathleen Mongero
Since I’m from a family of loud-mouthed Italian-Hispanic New Yorkers, food happens to be one of my favorite hobbies, so it’s a good thing the Triangle shares a similar outlook regarding this passion.
comment | 05/13/2010
New Media PR: The Good, Bad and Ugly
Old McDonald Had A Farm…Tour?
by Kathleen Mongero
Let me just start off by saying, if you didn’t catch the 15th Annual Piedmont Farm Tour this past weekend, you should be ashamed of yourself. Just kidding! But I’m sure glad I made it out of bed before noon on Sunday to attend.
5 comments | 04/30/2010
New Media
Are We Like, Ya Know, Losing Our Ability To Write?
by Kathleen Mongero
Call me old fashioned, but I still cringe when at the mercy of Twitter’s 140-character limit. As digital media becomes a more prevalent, permanent channel of communication and I am forced 2 use numbers, symbols & abbrevs. in place of actual words and phrases, I am plagued with the same question – are we losing our ability to write?
comment | 04/15/2010
New Media PR: The Good, Bad and Ugly
Ben & Jerry’s – The Cherry Garcia Atop The PR Sundae
by Kathleen Mongero
Thanks to Tweets, news sites and bloggers such as our own Bobby McDonald, we have all been made aware of the ongoing PR social media disaster by Nestle. On the flip side of the coin, famed ice cream connoisseurs Ben & Jerry, who have a reputation for sweetness in and outside of the pint container, exhibited outstanding PR through their “Free Cone Day” campaign.
comment | 03/25/2010
MMI Watercooler PR: The Good, Bad and Ugly
Celebrities’ Biggest PR Night: And the Oscar Goes To…
by Kathleen Mongero
The fact that celebrities hire lucrative PR reps is no breaking development, but what I think is the most telling when it comes to celebs being PR-savvy is how they act on award nights, especially the Oscars.
I like to look at awards season as a PR final exam. Everything celebrities have been paying a team of highly-trained people to do is put to the test, and the public gets to evaluate how much they have – or have not – learned about basic PR.
1 comment | 03/12/2010
New Media
2010’s Biggest Olympic Sport: America VS. The News And Social Media
by Kathleen Mongero
It would seem as though the highlight of the 2010 games is the fight for the right not to know. As the word-of-mouth frenzy took off about the 2010 Olympic Games, the public saw the usual army that is the 24-hour news cycle doing everything to prepare for breaking news updates on every little detail, short of busting out a time machine and traveling into the future.
comment | 02/26/2010
New Media Newsletter
Easy Ways To Single-Handedly Build Your Brand Through SEO
by Kathleen Mongero
Google yourself. Go ahead, do it. No one will think you are vain – in fact, you are crazy if you don’t do it on a regular basis.
1 comment | 02/10/2010
New Media
Everyone Is A Comedian – New Media’s Funny People
by Kathleen Mongero
All of the different ways in which social media creeps into the corners of our lives continue to fascinate me. Remember when you had to tune in to Saturday Night Live or late night television to get in a few laughs over current events or “Richmeister” the copier room guy? With humor being a universal language – kind of like math – it is no surprise that social media sometimes aims for the funny bone.
10 comments | 01/27/2010
MMI Watercooler
Interview With MMI Senior Writer Wesley Hyatt Featured On WRAL’s “Tar Heel Traveler”
by Kathleen Mongero
In case you missed it, MMI senior writer Wesley Hyatt was featured in an interview for the popular local news network WRAL's recurring segment, the "Tar Heel Traveler."
comment | 01/15/2010
