VIDEO: Hear Me Out
Hear Me Out- Leveraging Visual Media
by Anjelica Cummings
In this Hear Me Out video blog, MMI Account Executive Anjelica Cummings explains how visual media is key to successful and meaningful public relations.
comment | 05/21/2013
Anjelica Cummings's Blog
PR: The Good, Bad and Ugly
4 Tips for Smarter PR Writing
by Anjelica Cummings
There is no doubt that social media has challenged us to integrate new and innovative ways to deliver and consume messages, but don’t count out the written word – it is still valuable.
comment | 02/13/2013
New Media
Social Media Tips for PR Events
by Anjelica Cummings
Building a relationship between social media and events provides the opportunity to take any event to the next level. After booking a venue, writing a guest list and preparing presentations, consider incorporating the following social media tools into your next event.
comment | 01/04/2013
PR: The Good, Bad and Ugly
The Three P’s of Successful PR Companies
by Anjelica Cummings
Remember in high school when every person carried some kind of label, the one thing that they were known for around campus? Well, I hate to say it, but labels have yet to die and have followed us into the working world.
comment | 10/12/2012
New Media
Correct Your Social Media Behavior, Now Please
by Anjelica Cummings
We live and breathe the online world of constantly connected, no boundaries social media. With that said, my brain cannot seem to shut off and I cannot help but notice the companies that seem to be missing the mark with their social media networks.
1 comment | 08/30/2012
Newsletter PR: The Good, Bad and Ugly
I Am A Public Relations Executive – Does That Make Sense?
by Anjelica Cummings
Take a look at my bio and it will say that I am public relations account executive. Easy, right? That is what I thought until I started asking questions and realized only 20 percent of people in my personal life actually understand the job that I perform from day-to-day.
4 comments | 07/09/2012
MMI Watercooler Newsletter
Public Relations Writing: When was the last time you analyzed your most commonly used buzz-words?
by Anjelica Cummings
Whether you are a seasoned professional or new to the PR business, we can all benefit from a moment of reflection when it comes to our writing style and techniques.
comment | 04/10/2012
Newsletter PR: The Good, Bad and Ugly
Media Coverage – Five Tips To Improve Your PR Strategy
by Anjelica Cummings
What better time to reevaluate your media outreach strategies than with the start of a new year? Whether you are a fresh face to PR, or a seasoned veteran, we can all benefit from taking a step back from the day-to-day responsibilities and finding ways to improve our media strategy.
comment | 01/17/2012
New Media Newsletter
Social Media Outreach: Does Your Brand Meet Millennials’ Needs?
by Anjelica Cummings
Hear from New York Times technology columnist David Pogue, as he discusses the Millennials and how companies can improve their outreach when it comes to connecting with today's generation.
comment | 11/29/2011
Public Relations: What Makes a Successful PR Career
by Anjelica Cummings
Communication Skills. Flexibility. Multitasking. Innovative Thinking. Media Outreach. Social Media Relations.
comment | 10/12/2011
Newsletter PR: The Good, Bad and Ugly
Four Ways To Expand The Reach of Your News Release
by Anjelica Cummings
Headline. Subheadline. Dateline. Media Contacts. Quotes. If you have spent any time in the public relations industry, you understand the purpose and background behind the PR staple, the news release.
comment | 08/30/2011
MMI Watercooler
The Verdict Is In…Raleigh Is A Big Deal!
by Anjelica Cummings
You live here, you know the Triangle is a great place to live, work and play, and now everyone else knows too. Out of countless major metropolitan cities across the U.S. that have been surveyed and analyzed, Raleigh consistently finds itself among the best of the best.
2 comments | 07/15/2011
PR: The Good, Bad and Ugly
The Traffic Cop
by Anjelica Cummings
Here at MMI we focus strictly on public relations, but that title encompasses a multitude of hats. From account executives, writers, project coordinators and new media specialists, we cover it all, but a component of PR that we rarely highlight is the role of traffic coordinators.
comment | 01/25/2011
PR: The Good, Bad and Ugly
Being Exceptional Instead Of Middle-Of-The-Road
by Anjelica Cummings
It’s easy to look from an outside perspective and recognize excellence, or to identify current key industry leaders. You don’t have to look far to find a list of industry rankings, but where did they all start? How did today’s cream of the crop get their footing, and in reality, how long can they maintain their status?
comment | 11/17/2010
PR: The Good, Bad and Ugly
The Truth Within The Glee Controversy
by Anjelica Cummings
Controversial topics. Television shows we love that push the envelope. Young celebrity women who cross the line. These Hollywood realities are nothing new and shouldn’t surprise anyone these days. Yet some of the audience of television's hit series Glee are in an uproar this month over a photo shoot with GQ magazine.
1 comment | 10/22/2010
Newsletter PR: The Good, Bad and Ugly
The Truth About PR and The Spin Crowd
by Anjelica Cummings
Earlier this month a new reality television show, The Spin Crowd, was launched following a Los Angeles public relations firm, Command PR, and the lives of its celebrity publicists. Have I seen every episode of The Spin Crowd? Yes. Do I think it sheds any light on a true career in public relations? No.
4 comments | 09/28/2010
PR: The Good, Bad and Ugly
Fact: It’s More About The Team – Less About You
by Anjelica Cummings
Many people struggle at work because they want more authority. It turns out you can get a lot done if you take more responsibility instead. The responsibility is often offered, and rarely taken. You get even more done if you give away credit, relentlessly.
comment | 09/02/2010
New Media
I Love That Blog Because….
by Anjelica Cummings
Blogs. There are ones we love and ones we hate. My MMI coworker, Jake Potter, and his most recent blog post got me thinking about the type of blog I gravitate toward.
2 comments | 07/09/2010
Newsletter PR: The Good, Bad and Ugly
PR Advice From My Mother
by Anjelica Cummings
Here are few of my mother’s one liners, and the public relations advice gained. Don’t be alarmed if you hear your own mother’s voice as you read the quotes!
1 comment | 06/25/2010
PR: The Good, Bad and Ugly
Failing To Plan, Planning To Fail - Same Thing, Right?
by Anjelica Cummings
For two months now the BP oil spill has been the front cover and hot topic of all media outlets. Through the damage BP has caused, there is a lesson to be learned, and a new conversation to be had. How can other companies avoid a crisis like this?
comment | 06/14/2010
