We usually can tell when someone has undergone media training – no matter how candid or canned the person might be, their responses are calculated and purposeful.
comment | 05/14/2013
Today we are launching a new video series from MMI Public Relations about PR best practices.
comment | 03/13/2013
Many companies and marketing departments occasionally find themselves in a predicament that doesn’t sound so bad at first: they have recent media hits with most of the big publications they want to appear in. That’s the good part – but where do they go from there?
comment | 02/15/2013
Having an understanding of your PR firm’s “game strategy” will help you accomplish more with the media, across social media and convey a strong personality to your audience.
comment | 01/07/2013
You should be on the hunt for any resource that helps you navigate your social media roadmap better.
2 comments | 11/27/2012
When a corporate fiasco flares up, the official response can be very telling.
comment | 10/15/2012
I remember where I was when I read the first coverage of Hurricane Katrina's devastation on the Gulf Coast -- sitting in a quiet newsroom in North Carolina in fall 2005, it seemed so far away but the impact was obvious and broad.
1 comment | 09/05/2012
Here are the four LinkedIn lessons that helped me learn enough to be dangerous.
comment | 07/10/2012
We're debuting a new video blog series called "Chatting With Chalmers."
comment | 05/21/2012
My fiancée and I are planning nuptials this year, and – given the line of work I am in – it’s going to be a decidedly social media-friendly affair.
3 comments | 04/13/2012
Don't know the difference between news pegs and Winnipeg? Use these shortcuts to know just enough about media outreach and other PR efforts to be dangerous.
1 comment | 02/29/2012
Three tips you can use to improve your media relations efforts now.
comment | 01/19/2012
Some might see the smiley faces and character limit-friendly acronyms pervasive on Twitter or Facebook as a positive indication that what you say outweighs how you say it.
comment | 12/02/2011
OK, so you've read about LinkedIn's announcement regarding company status updates. Now come the questions: "How do I use them for my organization? What do I need to know?"
comment | 10/14/2011
Truly great PR campaigns tend to include brand evangelists. What makes them effective?
1 comment | 09/07/2011
Is it better than Facebook or Twitter? No, not necessarily. Is it different? You bet.
comment | 07/26/2011
One of the first requests we always ask of new or prospective clients is to share their public relations goals -- what they hope to achieve through the work MMI does. This extends to social media; what signals success to one client may be different from others.
comment | 06/08/2011
I would love to see more film critics give PR a shot. With that said, let's put on our critic caps for a moment.
comment | 04/15/2011
Kathleen Mongero and Jake Potter discuss three things you can do today to improve your approach to LinkedIn.
comment | 02/14/2011
Pop quiz: When you walk up to the customer service desk at Lowe’s, how do they greet you? And what is the first thing you say in response?
comment | 12/10/2010
