New Media
Goodbye Comment Spam!
by Bobby McDonald
Comment spam. No one likes it, it spreads like syphilis, and once comment spammers have found your blog, good luck getting them off!
comment | 08/30/2010
Bobby McDonald's Blog
New Media
JetBlue Flight Attendant vs. I Haz Quit Dry Erase Girl
by Bobby McDonald
The Internet has been chock full of humorous ways to quit a job this week. One real and one fake, the JetBlue flight attendant and the I Quit Dry Erase girl have captured the attention of Twitterverse and the Internet. So who won the "Quit of the Week"?
comment | 08/11/2010
New Media Newsletter
How To Keep Trolls Under the Bridge And Off Your Facebook Page
by Bobby McDonald
Have you experienced negative Facebook Wall postings by a disgruntled fan or customer? Having a system and process in place for these negative mentions is crucial to an organization's social media success (just ask Nestle), but what do you do when a person or group is purposely and repeatedly posting negative comments on your Facebook page? You have a troll on your hands!
2 comments | 07/06/2010
PR: The Good, Bad and Ugly
Steve Jobs Hates Antennas
by Bobby McDonald
Last week was the big one, the iPhone 4 launch! Eager customers wrapped around Crabtree, and other malls across the country, to get their hands on the new iPhone.
Almost immediately though, there were widespread reports of problems with the new phone's antenna,
6 comments | 06/28/2010
New Media Newsletter
Meet The New @MMIPR
by Bobby McDonald
It's been an absolute blast over the past year and a half to tweet for the MMI Twitter account (@MMIPR). Alas, like all good things, this too must come to an end. I'm turning over the @MMIPR account to Jake S. Potter ...
comment | 06/14/2010
New Media
Be Heard Video
by Bobby McDonald
Welcome to MMI! Thanks for stopping by. We invite you to watch this short video to learn a bit more about MMI and what we do. No matter the medium, we help our clients stay above the fold, join the conversation and to be heard.
1 comment | 06/07/2010
MMI Watercooler
Patty Is In Oklahoma!
by Bobby McDonald
Patty's in Oklahoma this week for some well-deserved R&R. She and her husband John have a great place by a lake with no Internet, no cable and only barely a cell phone signal. It's where they go to relax and unplug. We try and do the same at MMI 
1 comment | 06/01/2010
New Media
Golden Corral Cary and Location-Based Goodness
by Bobby McDonald
The location-based craze has begun. Foursquare and Gowalla are the giants in the room, but Facebook is getting into the game, and TriOut, a local addition to the set, is doing great 
things to provide value to local businesses and their customers.
4 comments | 05/26/2010
PR: The Good, Bad and Ugly
BP Crisis: An Environmental and Public Relations Case Study
by Bobby McDonald
Since a fire on British Petroleum's Deepwater Horizon oil rig on April 20 killed 11 of the rig's workers, the well is still dumping oil into the Gulf of Mexico at an alarming rate in what many are calling the worst environmental disaster in decades.
1 comment | 05/03/2010
New Media
ID Please? Facebook Announces Big Changes at F8
by Bobby McDonald
Yesterday was a big day for Facebook. Mark Zuckerberg took the stage at its F8 conference in San Francisco to announce the next iteration of Facebook: The Open Graph.
comment | 04/22/2010
MMI Watercooler
Media Leaders Is Go
by Bobby McDonald
The next Media Leaders event is tomorrow! Head over to @HuntersOakCity (Issac Hunter's Oak City Tavern) around 7 p.m. for some good ol' fashioned 
networking and socializing with marcom and social media types.
2 comments | 04/05/2010
New Media
Nestle’s Not That Sweet
by Bobby McDonald
Nestle's chocolate is delicious! It is a key ingredient in one of the best inventions of all time (the chocolate chip cookie, of course).
Whoever manages the Nestle Facebook page, however, has been far from sweet.
comment | 03/22/2010
New Media
5 Tips To Avoid The Corporate Blogging Blues: #2 Choose A Good CMS
by Bobby McDonald
My last blog post started a five-part series about avoiding major corporate blogging blunders. In the first post, I discussed how to deal with negative comments and the fear associated with negativity online.
Give it a read if you're concerned about negative comments on your business blog. But enough about old posts and negativity -- here's tip number two:
2 comments | 03/08/2010
New Media
Olympic Sponsors Go For Gold
by Bobby McDonald
Today marks the 30th anniversary of the USA's unlikely, miraculous win, against a bigger, stronger and faster Russian hockey team. Team USA's win last night over the heavily favored Canadian's although not as unexpected as the Lake Placid win, was still very impressive (insert USA chant here).
Is there anything more inspiring than watching the Olympics? Athletes who have trained for the past four years, or much longer, put it all on the line for one chance at gold, for their country and for themselves. Like the athletes, some of the biggest brands are going for gold at the 2010 Winter Olympics (although they are less interested in medals).
comment | 02/22/2010
New Media
5 Tips To Avoid The Corporate Blogging Blues: #1 Negative Comments
by Bobby McDonald
Over the past several months, I've noticed that potential and existing clients are much more informed about the value of a company blog. A typical blogging conversation used to focus almost exclusively on the "Why?" question –
comment | 02/08/2010
New Media
Patient Zero and My Twitter Light Bulb Moments
by Bobby McDonald
Last month, Amy Mengel (@amymengel) wrote an excellent blog post about her Twitter "Patient Zero," Alan Schoenberg (@allanschoenberg), who gave her the Twitter bug. Amy, like me, didn't "get" Twitter her first time around.
comment | 01/25/2010
New Media
Pepsi’s Social Experiment
by Bobby McDonald
Pepsi recently announced that it will forgo $20 million in ad spending for the Super Bowl and has instead launched The Refresh Project.
comment | 01/11/2010
New Media
Google Defines “Open” And Its Success
by Bobby McDonald
As often happens at Google, an internal email was sent to Googlers across the globe and eventually ended up on the Google blog.
A post last week by Jonathan Rosenberg , senior vice president of product management, discussed what "open" means to Google and the Internet.
1 comment | 12/28/2009
PR: The Good, Bad and Ugly
PR Outlook: 4 Public Relations And Social Media Trends To Watch In 2010
by Bobby McDonald
In just a few weeks we can throw away our 2009 calendars, smack our resolutions on the fridge and welcome in the new year. As is always the case, I feel obligated to write an end of year post, but this year I'd like to take a look at changes happening in public relations and social media (I see the two as linked; here's why) and discuss some of the trends we'll see in 2010. So in no particular order, here we go:
2 comments | 12/14/2009
MMI Watercooler
Happy Birthday Kerryn!
by Bobby McDonald
Today we're celebrating our Operations Manager, Kerryn House's, birthday! She wears too many hats to count at MMI and more often than not can be found in front of her computer up to her eyeballs in spreadsheets, on the phone negotiating contracts or putting together one of "those" meetings with 10 people with 10 different schedules. Kerryn, we all appreciate all you do and want to wish you a Happy Birthday!
comment | 12/04/2009
