Bobby McDonald's Blog

New Media

Goodbye Comment Spam!

by Bobby McDonald

spamComment spam. No one likes it, it spreads like syphilis, and once comment spammers have found your blog, good luck getting them off!

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comment | 08/30/2010


New Media

JetBlue Flight Attendant vs. I Haz Quit Dry Erase Girl

by Bobby McDonald

Dry Erase Girl

The Internet has been chock full of humorous ways to quit a job this week.  One real and one fake, the JetBlue flight attendant and the I Quit Dry Erase girl have captured the attention of Twitterverse and the Internet.  So who won the "Quit of the Week"? 

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comment | 08/11/2010


New Media Newsletter

How To Keep Trolls Under the Bridge And Off Your Facebook Page

by Bobby McDonald

Have you experienced negative Facebook Wall postings by a disgruntled fan or customer?  Having a system and process in place for these negative mentions is crucial to an organization's social media success (just ask Nestle), but what do you do when a person or group is purposely and repeatedly posting negative comments on your Facebook page?  You have a troll on your hands!

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2 comments | 07/06/2010


PR: The Good, Bad and Ugly

Steve Jobs Hates Antennas

by Bobby McDonald

Steve JobsLast week was the big one, the iPhone 4 launch! Eager customers wrapped around Crabtree, and other malls across the country, to get their hands on the new iPhone.

Almost immediately though, there were widespread reports of problems with the new phone's antenna,

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6 comments | 06/28/2010


New Media Newsletter

Meet The New @MMIPR

by Bobby McDonald

It's been an absolute blast over the past year and a half to tweet for the MMI Twitter account (@MMIPR).  Alas, like all good things, this too must come to an end.  I'm turning over the @MMIPR account to Jake S. Potter ...

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comment | 06/14/2010


New Media

Be Heard Video

by Bobby McDonald

Welcome to MMI! Thanks for stopping by. We invite you to watch this short video to learn a bit more about MMI and what we do. No matter the medium, we help our clients stay above the fold, join the conversation and to be heard.

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1 comment | 06/07/2010


MMI Watercooler

Patty Is In Oklahoma!

by Bobby McDonald

Patty's in Oklahoma this week for some well-deserved R&R.  She and her husband John have a great place by a lake with no Internet, no cable and only barely a cell phone signal.  It's where they go to relax and unplug.  We try and do the same at MMI smile

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1 comment | 06/01/2010


New Media

Golden Corral Cary and Location-Based Goodness

by Bobby McDonald

The location-based craze has begun.  Foursquare and Gowalla are the giants in the room, but Facebook is getting into the game, and TriOut, a local addition to the set, is doing great Location-Based Networksthings to provide value to local businesses and their customers.

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4 comments | 05/26/2010


PR: The Good, Bad and Ugly

BP Crisis: An Environmental and Public Relations Case Study

by Bobby McDonald

Since a fire on British Petroleum's Deepwater Horizon oil rig on April 20 killed 11 of the rig's workers, the well is still dumping oil into the Gulf of Mexico at an alarming rate in what many are calling the worst environmental disaster in decades.

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1 comment | 05/03/2010


New Media

ID Please? Facebook Announces Big Changes at F8

by Bobby McDonald

F8

Yesterday was a big day for Facebook. Mark Zuckerberg took the stage at its F8 conference in San Francisco to announce the next iteration of Facebook: The Open Graph.

 

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comment | 04/22/2010


MMI Watercooler

Media Leaders Is Go

by Bobby McDonald

The next Media Leaders event is tomorrow! Head over to @HuntersOakCity (Issac Hunter's Oak City Tavern) around 7 p.m. for some good ol' fashioned Media Leadersnetworking and socializing with marcom and social media types.

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2 comments | 04/05/2010


New Media

Nestle’s Not That Sweet

by Bobby McDonald

semi-sweetNestle's chocolate is delicious! It is a key ingredient in one of the best inventions of all time (the chocolate chip cookie, of course). 

Whoever manages the Nestle Facebook page, however, has been far from sweet. 

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comment | 03/22/2010


New Media

5 Tips To Avoid The Corporate Blogging Blues: #2 Choose A Good CMS

by Bobby McDonald

Web 1.0

My last blog post started a five-part series about avoiding major corporate blogging blunders.  In the first post, I discussed how to deal with negative comments and the fear associated with negativity online. 

Give it a read if you're concerned about negative comments on your business blog.  But enough about old posts and negativity -- here's tip number two:

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2 comments | 03/08/2010


New Media

Olympic Sponsors Go For Gold

by Bobby McDonald

Today marks the 30th anniversary of the USA's unlikely, miraculous win, against a bigger, stronger and faster Russian hockey team. Team USA's win last night over the heavily favored Canadian's although not as unexpected as the Lake Placid win, was still very impressive (insert USA chant here).

Is there anything more inspiring than watching the Olympics? Athletes who have trained for the past four years, or much longer, put it all on the line for one chance at gold, for their country and for themselves. Like the athletes, some of the biggest brands are going for gold at the 2010 Winter Olympics (although they are less interested in medals).

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comment | 02/22/2010


New Media

5 Tips To Avoid The Corporate Blogging Blues: #1 Negative Comments

by Bobby McDonald

Word

Over the past several months, I've noticed that potential and existing clients are much more informed about the value of a company blog.  A typical blogging conversation used to focus almost exclusively on the "Why?" question –

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comment | 02/08/2010


New Media

Patient Zero and My Twitter Light Bulb Moments

by Bobby McDonald

Last month, Amy Mengel (@amymengel) wrote an excellent blog post about her Twitter "Patient Zero," Alan Schoenberg (@allanschoenberg), who gave her the Twitter bug.  Amy, like me, didn't "get" Twitter her first time around.

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comment | 01/25/2010


New Media

Pepsi’s Social Experiment

by Bobby McDonald

PepsiPepsi recently announced that it will forgo $20 million in ad spending for the Super Bowl and has instead launched The Refresh Project.

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comment | 01/11/2010


New Media

Google Defines “Open” And Its Success

by Bobby McDonald

GoogleAs often happens at Google, an internal email was sent to Googlers across the globe and eventually ended up on the Google blog

A post last week by Jonathan Rosenberg , senior vice president of product management, discussed what "open" means to Google and the Internet.

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1 comment | 12/28/2009


PR: The Good, Bad and Ugly

PR Outlook: 4 Public Relations And Social Media Trends To Watch In 2010

by Bobby McDonald

In just a few weeks we can throw away our 2009 calendars, smack our resolutions on the fridge and welcome in the new year.  As is always the case, I feel obligated to write an end of year post, but this year I'd like to take a look at changes happening in public relations and social media (I see the two as linked; here's why) and discuss some of the trends we'll see in 2010.  So in no particular order, here we go:

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2 comments | 12/14/2009


MMI Watercooler

Happy Birthday Kerryn!

by Bobby McDonald

Kerryn HouseToday we're celebrating our Operations Manager, Kerryn House's, birthday!  She wears too many hats to count at MMI and more often than not can be found in front of her computer up to her eyeballs in spreadsheets, on the phone negotiating contracts or putting together one of "those" meetings with 10 people with 10 different schedules.  Kerryn, we all appreciate all you do and want to wish you a Happy Birthday!

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comment | 12/04/2009