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My last blog post started a five-part series about avoiding major corporate blogging blunders. In the first post, I discussed how to deal with negative comments and the fear associated with negativity online.
Give it a read if you're concerned about negative comments on your business blog. But enough about old posts and negativity -- here's tip number two:
comment | 03/08/2010
Today marks the 30th anniversary of the USA's unlikely, miraculous win, against a bigger, stronger and faster Russian hockey team. Team USA's win last night over the heavily favored Canadian's although not as unexpected as the Lake Placid win, was still very impressive (insert USA chant here).
Is there anything more inspiring than watching the Olympics? Athletes who have trained for the past four years, or much longer, put it all on the line for one chance at gold, for their country and for themselves. Like the athletes, some of the biggest brands are going for gold at the 2010 Winter Olympics (although they are less interested in medals).
comment | 02/22/2010
Over the past several months, I've noticed that potential and existing clients are much more informed about the value of a company blog. A typical blogging conversation used to focus almost exclusively on the "Why?" question –
comment | 02/08/2010
Last month, Amy Mengel (@amymengel) wrote an excellent blog post about her Twitter "Patient Zero," Alan Schoenberg (@allanschoenberg), who gave her the Twitter bug. Amy, like me, didn't "get" Twitter her first time around.
comment | 01/25/2010
Pepsi recently announced that it will forgo $20 million in ad spending for the Super Bowl and has instead launched The Refresh Project.
comment | 01/11/2010
As often happens at Google, an internal email was sent to Googlers across the globe and eventually ended up on the Google blog.
A post last week by Jonathan Rosenberg , senior vice president of product management, discussed what "open" means to Google and the Internet.
comment | 12/28/2009
In just a few weeks we can throw away our 2009 calendars, smack our resolutions on the fridge and welcome in the new year. As is always the case, I feel obligated to write an end of year post, but this year I'd like to take a look at changes happening in public relations and social media (I see the two as linked; here's why) and discuss some of the trends we'll see in 2010. So in no particular order, here we go:
comment | 12/14/2009
Today we're celebrating our Operations Manager, Kerryn House's, birthday! She wears too many hats to count at MMI and more often than not can be found in front of her computer up to her eyeballs in spreadsheets, on the phone negotiating contracts or putting together one of "those" meetings with 10 people with 10 different schedules. Kerryn, we all appreciate all you do and want to wish you a Happy Birthday!
comment | 12/04/2009
For some time now a select group of Xbox LIVE users have had access to Twitter, Facebook, Last.fm and Zune from their Xbox console. In a recent post Mashable reported that on Nov. 17 (tomorrow), a console update will officially roll out the new features to the entire Xbox LIVE community.
4 comments | 11/16/2009
Pandora, the popular music streaming website, has gone social. Last week, as TechCrunch reported, Pandora added a Sharing option to their music player allowing listeners to share a song or station with their Twitter, Facebook and e-mail contacts. It even allows you to create a station as a gift (no more mixtapes or CDs for that special someone)!
2 comments | 11/02/2009
Happy Halloween from Sneaky Pete a.k.a. Ben Ford a.k.a Fall 2009 MMI Video Intern!
comment | 10/30/2009
Concervative talk-show host Rush Limbaugh has never been known to shy away from controversy, but he may have bit off more than he can chew in his most recent business project – a bid to become a owner of the St. Louis Rams. When the news broke, Limbaugh's bid raised a few eyebrows and more than a few pulses. Why all the controversy? In 2003, then-NFL commentator Limbaugh resigned amid racially-charged commments about black Philidelphia Eagles quarterback Donovan McNabb:
comment | 10/13/2009
Color me skeptical but I have never bought into the micropayments argument for saving the newspaper industry. It has the foul odor associated with a slow to evolve and thus slowly dying industry. Many newspaper readers are no longer willing to pay for information when it has been made available for free online.
comment | 09/10/2009
Miles of underground tunneling and years of hard work will be put to the test today as the Large Hadron Collider (LHC) is turned on for the first time. With over 17 miles of tunneling the LHC is the largest particle accelerator ever built and is located 300 feet underground on the border of France and Switzerland. The $10 billion LHC was built by CERN (a European organization for nuclear research) and is expected to answer many long-standing questions about the universe by colliding particles together at previously impossible speeds.
comment | 09/10/2008
