PR: The Good, Bad and Ugly
Carly: A Remarkable Personal Brand
by Gloria Lesher
Cara Carleton “Carly” Fiorina has never stopped marketing and selling her remarkable personal brand as a proven fireball.
comment | 08/10/2010
Gloria Lesher's Blog
Newsletter PR: The Good, Bad and Ugly
Know Your Public
by Gloria Lesher
In PR, it is essential to know a great deal about your public. They may be clients, customers, suppliers, fans, voters, peers, employees, your employer or others from your community. Your public is whoever you have decided is important to your success.
comment | 07/14/2010
PR: The Good, Bad and Ugly
Just “My Kind” Of Blog
by Gloria Lesher
The other day, I read a good post on the Brand-Yourself blog about how the “5 P’s of Blogging” are similar to the 5 P’s of Marketing. The post made an important point that every blog should have a strong purpose.
comment | 06/17/2010
PR: The Good, Bad and Ugly
Your Bio
by Gloria Lesher
If we said that your personal brand is like your “house,” then your bio is its “foundation.” To reach the media—even the broadcasting media—you start out with a written bio. From this bio, you’ll eventually create many other documents.
1 comment | 06/03/2010
PR: The Good, Bad and Ugly
What To Do Once You Get On A Board
by Gloria Lesher
When you get elected or appointed to an organization’s board of directors, honor your commitments, attend all the meetings, read the supplied material ahead of time and keep a low profile until you understand the character of the board.
1 comment | 05/20/2010
PR: The Good, Bad and Ugly
Sex, Drugs, Money . . . and Giving Back
by Gloria Lesher
Researchers at the National Institutes of Health (NIH) have found that charitable giving activates the same part of the brain stimulated by sex, drugs and money.
1 comment | 05/06/2010
MMI Watercooler
The Thing You “Cannot Bear To Do Anything But”
by Gloria Lesher
MMI once organized an event in which the guest of honor was Dr. Oliver Smithies, recipient of the 2007 Nobel Prize in Physiology or Medicine. When a journalist asked what advice he would give to young people entering the field of science (there were a number of award-winning young scientists present), Dr. Smithies said ...
comment | 04/19/2010
PR: The Good, Bad and Ugly
Social Media Crisis And Your Facebook Page
by Gloria Lesher
With our clients, we stress the importance of implementing a crisis management plan before a crisis happens. In today’s world, that also means developing a social media crisis plan.
2 comments | 04/08/2010
PR: The Good, Bad and Ugly
Ghostwriters And Authors
by Gloria Lesher
Being a ghostwriter myself, I just had to go see Roman Polanski’s thriller, The Ghost Writer, based on Robert Harris’ 2007 bestseller, The Ghost.
comment | 03/25/2010
PR: The Good, Bad and Ugly
Winning Awards Earns Publicity & Public Goodwill
by Gloria Lesher
Awards are a wonderful way to win publicity and earn goodwill from the public. Organizations that give awards look at what you have accomplished for your community, your employees and others. Awards are almost always based on real merit and strong leadership in improving the lives of others in the areas of business, community service and health care.
comment | 03/11/2010
PR: The Good, Bad and Ugly
Ghostwriting Ethics: Fair or Foul?
by Gloria Lesher
Some people may question the ethics of using a ghostwriter, but ghostwriting is an old, respected profession. From time immemorial, secretaries have been ghostwriting letters for the CEO who hired them, and today they ghostwrite e-mails for their bosses.
2 comments | 02/25/2010
PR: The Good, Bad and Ugly
Public Speaking and PR
by Gloria Lesher
You don’t have to be a polished speaker to give an effective presentation. You only have to be yourself and know your material well. Passion helps. If you’re intense about your convictions or your topic, your audience will naturally be interested in what you have to say. And if you need to work on your speaking skills, by all means join a local Toastmasters International club.
comment | 02/11/2010
New Media
Virtual Vs. Paper Business Cards
by Gloria Lesher
Generally, you exchange business cards only if you see the potential for a helpful relationship. MMI president Patty Briguglio advises, “Indiscriminately handing out business cards is not strategically effective and may make you look like an ankle-biter.”
5 comments | 01/28/2010
PR: The Good, Bad and Ugly
Craft Yourself A Strong Personal Brand
by Gloria Lesher
You’re never going to meet 99 percent of the world’s most well-known people face-to-face, yet you may still have a sense that you “know” them. What you know is not a real person, but a personal brand.
comment | 01/14/2010
PR: The Good, Bad and Ugly
America’s Fallen Sports Hero: A Personal Brand In Crisis
by Gloria Lesher
America’s favorite sports hero, Tiger Woods, has become America’s fallen sports hero. Among PR professionals, it’s impossible to discuss the subject of personal branding these days without the philanderer’s name coming up in everyone’s mind. It often takes a personal crisis of some sort to stimulate real change and growth in a person’s life. Because a personal brand is something crafted, one can change it. Scrooge did it, right? So can Woods.
comment | 12/31/2009
PR: The Good, Bad and Ugly
Employ The Power Of Business Storytelling
by Gloria Lesher
To be a leader in a media-savvy world, you need to be able to get your message across quickly and clearly, plus have enough charisma that people will not only listen and believe what you say, but will also act on it. What it comes down to is storytelling skill, whether written or spoken.
comment | 12/17/2009
PR: The Good, Bad and Ugly
Spice Up Your “Talking Points” With Pizzazz
by Gloria Lesher
When it comes to being interviewed on radio, TV and podcasts, be prepared with sound bites or talking points. Let’s say you are an accountant interested in promoting yourself with small business owners. Here is a sample set of talking points about "The Five Commandments of Cash Flow."
1 comment | 12/03/2009
PR: The Good, Bad and Ugly
What is Considered “News”?
by Gloria Lesher
We send out news releases about our clients every day. The reason to issue a news release is to get the media to call back and interview you. But what do journalists consider newsworthy?
comment | 11/19/2009
PR: The Good, Bad and Ugly
The Press Conference: How To Do It Right
by Gloria Lesher
Experts become widely known when they make original contributions to their field through ideas, discoveries, mergers and partnerships, and innovative products and services. A major breakthrough may be worth
y of announcing at a press conference.
comment | 11/05/2009
How To Be A Popular Blogger
by Gloria Lesher
Blogging is good PR. The world’s best and most popular blogs are the product of someone’s passion. Bloggers let their obsessions show! Their blogs become successful because of their personality, knowledge, expertise and originality.
1 comment | 10/26/2009
