Jennifer Fair's Blog

MMI Watercooler

Home Magazines Remodeling Their Focus

by Jennifer Fair

Despite all of the cuts within the media industry lately, the home magazine sector managed to triple its number of titles between 2005 and 2010.  Granted, the beginning of the 5-year period was during Decorating on a budgetthe housing craze, but it is still remarkable that these publications have remained in existence during this economic downturn.

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comment | 03/16/2010


New Media

Yes, PR Firms Do Make Sense

by Jennifer Fair

In a recent Huffington Post article, Grant Cardone asks whether or not PR firms are necessary anymore. Given the recent changes in the media industry and social media as a whole, this is a fair question. But all of those changes make me feel like PR firms are more necessary now than ever before.

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comment | 03/02/2010


PR: The Good, Bad and Ugly

Scandinavian Airlines & United Airlines Flying In The Right Direction

by Jennifer Fair

I haven’t always had the best luck with airline travel. I’ve had airlines go bankrupt and then my rescheduled connecting flights leave before I even arrive at that destination. Sometimes my luggage gets lost and shows up on the day I go home. And other times my flights get canceled for no reasons that are ever explained to me. So when I booked my plane ticket to Europe about a month ago and discovered that I would have to take both United Airlines and Scandinavian Airlines, I was a little concerned. But it was the cheapest and easiest way to go, so I figured I would go for it. After all, what could go wrong that I hadn’t already experienced?

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comment | 02/24/2010


PR: The Good, Bad and Ugly

Raleigh’s R-Line Turns One

by Jennifer Fair

It’s not everyday that a bus line gets a birthday party, but that’s just what’s happening downtown on Saturday night. Raleigh residents looking for something a little different can celebrate the one-year anniversary of the R-Line,

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comment | 02/02/2010


PR: The Good, Bad and Ugly

Krispy Kreme Challenge Is Really “Hot Now”

by Jennifer Fair

Krispy Kreme DoughnutsImagine running 4 miles in downtown Raleigh on a cold February morning. Then think about stopping halfway through the race and eating a dozen Krispy Kreme doughnuts as fast as you can. And picture about 6,000 people doing this with you. All in less than an hour.

Clearly this race cannot be good for your digestive system. But somehow the Krispy Kreme Challenge has become a favorite race among Triangle residents. It’s a physical challenge for a good cause – all money raised benefits the North Carolina Children’s Hospital.

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comment | 01/19/2010


New Media

Susan Powell Search Goes Viral

by Jennifer Fair

Susan PowellFriends and family of Susan Powell recently launched a full-blown social media campaign to find the missing Utah mother. The 28-year-old woman disappeared on Dec. 6 ...

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comment | 01/05/2010


PR: The Good, Bad and Ugly

Where Did Paris Hilton Go?

by Jennifer Fair

You would be hard pressed to find someone who hasn’t heard of Paris Hilton.  For years, you couldn’t check a news site without reading something about the socialite. But that has all changed over the past several months – Paris is nowhere to be found in the tabloids or gossip magazines.

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2 comments | 12/22/2009


PR: The Good, Bad and Ugly

Obama Warms Climate Leaders With Date Shift

by Jennifer Fair

President ObamaPresident Barack Obama  may be facing some serious PR struggles on the home front, but a recent decision to attend the crucial, final days of the Climate Summit in Copenhagen instead of the beginning has certainly won him some points with international scientists and other global leaders.

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1 comment | 12/08/2009


PR: The Good, Bad and Ugly

In Like A Lion, Out Like A Lambert

by Jennifer Fair

After Adam Lambert’s racy performance at the 37th annual American Music Awards on Sunday, viewers were left with no question about his sexuality. The issue here isn’t about Lambert’s performance on stage – the real problem lies in how Lambert feels about his sexuality and how his record label feels about it.

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comment | 11/24/2009


MMI Watercooler

Raleigh Taking Steps To Become Foot-Friendly

by Jennifer Fair

We've all heard about how the Triangle is a great place to live.  That being said, I wasn't surprised to see that the Raleigh-Cary metro area was recently ranked the No. 6 most dangerous city in the country for pedestrians in a recent report released by Transportation for America.

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comment | 11/10/2009


PR: The Good, Bad and Ugly

Doing Good Has Never Been So Fun

by Jennifer Fair

The time of year is quickly approaching when North Carolinians swarm to Raleigh for fried food, rides, unique exhibits and cheap concerts. Yes, the North Carolina State Fair is now less than a month away.  As this favorite fall event approaches, fair enthusiasts make their plans accordingly, from planning which night to go to hear a favorite band to buying bargain tickets ahead of time.

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comment | 09/25/2009


MMI Watercooler

Networking Advice

by Jennifer Fair

Networking isn’t always easy, but it plays an important role in public relations and helps get you develop some of your most powerful professional relationships. While it does not come naturally to everyone, the good news is that the more you network, the easier it becomes. Stephanie Speisman has some great tips on how everyone can make the most of their networking experience, whether it’s your first time or your 100th.

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comment | 09/18/2009


PR: The Good, Bad and Ugly

UNC Athletic Celebrations: Bonfires to Beach Balls

by Jennifer Fair

With the ACC football season kicking off in about a month, students at UNC-Chapel Hill are already discussing how they will celebrate the athletic victories of this 2009-2010 school year.

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comment | 07/28/2009


PR: The Good, Bad and Ugly

Jon and Kate Plus Nine?

by Jennifer Fair

In light of the Gosselins’ separation, TLC pulled the plug on the remaining new episodes of the hit series Jon and Kate Plus Eight and will resume on August 3. Jon and Kate announced on their Web site, “During this very difficult time we will be working to focus solely on the needs of our family. This includes no longer commenting publicly or reacting to media stories and speculation.”

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comment | 07/02/2009


PR: The Good, Bad and Ugly

McDonald’s Helps The Environment And Itself By Going Green

by Jennifer Fair

Over the past few years, the environment has become an extremely hot topic, mainly due to increasing discussions of climate change. With this being said, many people are deciding to “go green” and live more sustainable lives. Several companies have also taken the initiative, and McDonald’s is no exception.

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comment | 04/21/2009


PR: The Good, Bad and Ugly

Mothers Know Best - The Role Of Mothers Have In The Social Media World

by Jennifer Fair

So it has finally happened. Facebook went from being a Web site for college students only to an open networking site in which anyone with an e-mail address can join. With this leeway, the youth of America are finding more and more parents signing up for this social networking site. Although kids may not want their parents knowing their every move and their communication styles with friends, this change is exactly what the advertisers want and need during these tough economic times.

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comment | 04/03/2009


PR: The Good, Bad and Ugly

Tweet Later, Not In The Court Room

by Jennifer Fair

A recent case in Arkansas has just been appealed due to the fact that a member of the jury was tweeting before, during and after the trial. His tweets demonstrated bias, and also broke the basis rules of jury duty when he shared with the world that he “just gave away $12 million of somebody else’s money.” Stoam Holdings, the company which lost the money and is appealing, is trying to convince the judge that this juror, Johnathan Powell showed obvious bias.

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comment | 03/25/2009


PR: The Good, Bad and Ugly

Ever Wanted To “Friend” Obama? Technology Has Never Made It So Easy

by Jennifer Fair

With technology at such great heights, we are finding ourselves having to come up with newer and quicker ways to communicate with people. Things such as Facebook, a Web site created in attempt to bring college students closer together, have also become more technologically advanced along with the rest of society.

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comment | 01/22/2009