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Digital agency 360i has released a six-month study tracking Twitter usage by consumers and marketers.
The study analyzed how consumers and brands relate on Twitter.
comment | 07/29/2010
For those of you who think Twitter is a harmless, social networking site – think again. While the tool is praised for its timely dissemination of the news and apt ability to connect with friends and co-workers, it can also create legal trouble, damage reputations and cost users their jobs.
2 comments | 07/12/2010
One perk to being a PR professional is you often get to meet really amazing people. This week was one of those times.
2 comments | 07/02/2010
It's official - going “green” is back. But just how many companies and brands are using this new fad to their advantage? Probably more than you think.
Green advertising nearly tripled between 2006 and 2008 and the median number of green products per store doubled between 2007 and 2008.
But don’t believe everything you see or hear.
1 comment | 06/18/2010
This month the Social Media Revolution 2 video made its debut on You Tube and it has conveyed some fascinating statistics.
3 comments | 05/21/2010
That was part of the tweet Conan O’Brien sent before his 60 Minutes interview was going to air.
comment | 05/07/2010
Last week, Kerryn and Jake in our office found themselves wrangling with a 4-foot black snake that had found its way to MMI’s front doorstep.
comment | 04/23/2010
At MMI, we’re huge enthusiasts for the corporate blog (see our white paper on The Benefits of Corporate Blogging). A blog is one of the most powerful social media tools available, and can be a face for your company.
8 comments | 04/09/2010
With the passage of the health-care reform bill, many Americans are confused about what this might actually mean for our government, the economy, or even medical care. Though this is a change that President Obama has been pushing for since his days on the road campaigning for the White House, the country has been bitterly divided over how to go about it. What will it take for Obama to convince the public that this was a good move?
2 comments | 03/23/2010
On March 5, Conan O’Brien sent out this tweet:
“I've decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your life is about to change”
as he decided to make the 19-year-old student the one and only person he is following on Twitter. Turns out he was right.
1 comment | 03/09/2010
After NBC’s PR disaster in January, it seemed to me that the network’s ratings would suffer permanent damage. The showdown between Conan O’Brien and Jay Leno, both vying for airtime position as host of the Tonight Show, became an embarrassing mud-slinging fight for an already struggling network. With various celebrities (like Rosie O’Donnell, Jimmy Fallon, and Roger Ebert) showing their support for O’Brien, and what seemed like a social media army behind “Team Conan,” only one media circus might be able to save it. The Olympics. And it looks like it has.
comment | 02/26/2010
As if Google didn’t already rule the world, they’ve now released their own social media tool. In the new “Google Buzz,” users are able to share updates, videos, and photos with their contacts. In theory, Buzz is no different from a tweet or a status update on Facebook.
comment | 02/12/2010
Who can forget the PR frenzy that started this time last year when the world found out that Nadya Suleman had given birth to eight babies? The initial fascination over the mother who made history by giving birth to the world’s longest-living set of octuplets soon turned to mass criticism.
comment | 01/29/2010
While many fans are anxiously watching their NFL teams in the playoffs, hoping they get a shot at playing in the Super Bowl, the media world is concerned about who's buying what ad during the big game.
comment | 01/14/2010
With the print media industry shrinking, reporters are becoming harder and harder to come by, and that has many professional sports teams scrambling for new ideas to ensure they receive media coverage. What have they come up with? Hiring their own reporter!
2 comments | 12/18/2009
To continue the trend of typically non-credible tabloid sources breaking headline news – you may recall TMZ confirming Michael Jackson’s death back in June – the gossip magazine US Weekly announced on its front page this morning that they have exclusive details about Tiger Woods’ 31-month affair with LA cocktail waitress Jaimee Grubbs, including documented proof in the form of 300 text messages and a voicemail left by Woods on Nov. 24.
1 comment | 12/04/2009
Scores of tweens and teens have been eagerly awaiting today’s release of The Twilight Saga: New Moon, but surprisingly, so are many of their mothers...
comment | 11/20/2009
The votes are in for Wake County elections, and one thing is for sure – Scott Lassiter is out. The 22-year-old candidate running for a spot on the town council has become known for his less-than-subtle campaign techniques, which include driving around a 1985 Chevy Conversion van bearing a larger-than-life picture of him giving the classic double thumbs up.
comment | 11/06/2009
When you think of the state fair, images of chowing down on questionable deep-fried foods, petting goats, people-watching with the locals and being relentlessly provoked by the man working the whack-a-mole booth all come to mind. It seems simple enough, but getting the word out about this year’s festivities, themed “A Whole Lotta Happy,” was anything but.
comment | 10/26/2009
We see what seems like a new version of the same story almost every day: “Mother Arrested for Making Online Threats to Daughter’s Friend,” “Employee Fired for Dissing Boss Via Facebook Status,” “Reporter Tweets Obama’s Comments on Kanye West” – and now – “Secret Service Probing Facebook Poll That Asked Whether Obama Should Be Killed.” This weekend the Secret Service launched an official investigation over the internet poll that was posted using a third-party application via the popular social networking Web site Facebook. While the government does its job to unveil the intent of the poll’s creator, the rest of us are forced once again to ask ourselves the begging question: Is the internet the modern weapon of choice when it comes to crime?
comment | 10/14/2009
