Don't know the difference between news pegs and Winnipeg? Use these shortcuts to know just enough about media outreach and other PR efforts to be dangerous.
1 comment | 02/29/2012
Earlier this week, ESPN made more headlines than just their own. The sports network was a huge news story because they used a racial slur in a headline about Knicks player Jeremy Lin.
comment | 02/23/2012
After all these years, Washington, D.C. and many of our federal government agencies are starting to realize that investing in someone that can help with reputation management and effectively communicate their programs, business goals, etc. to the public might not be a bad idea.
1 comment | 02/21/2012
Public relations is not just meant for businesses, government agencies and nonprofit foundations. It can help associations start powerful conversations within their industry, build and maintain the association brand, reach new members, and establish members as credible experts with the media.
comment | 02/14/2012
What are you purchasing for your loved one for Valentine’s Day? Flowers, jewelry, a nice steak dinner? Or a flea collar?
comment | 02/10/2012
