Snickers® aired its controversial candy commercial again this Halloween, the one from last year that provides them with great social media outreach but both good and bad PR at the same time.
2 comments | 10/31/2011
“Op-ed” articles have been called “one of PR’s most underutilized tools.” They typically run opposite a newspaper’s editorial page and consist of opinions and comments on today’s news and current issues written by members of the public, not the newspaper’s editorial board.
comment | 10/26/2011
A recent survey finds that Facebook, Twitter and YouTube are ranked the top three social media PR channels by leading companies. What is astounding is how quickly they went to the top of the pack, and how strongly they have remained there.
comment | 10/24/2011
This year marks its 144th edition, but reviewing the public relations push it employs via social media, the NC State Fair looks hardly a day old.
comment | 10/17/2011
OK, so you've read about LinkedIn's announcement regarding company status updates. Now come the questions: "How do I use them for my organization? What do I need to know?"
comment | 10/14/2011
