Recent changes to Facebook have major implications for PR experts and their social media outreach strategies. While many dislike the alterations, some do provide advantages for public relations pros.
comment | 09/30/2011
The world truly is flat, as Thomas Friedman has explained in his international bestseller, which views the world as a level playing field in terms of commerce. The same applies to international public relations.
comment | 09/26/2011
Earlier this year, revolution rocked the Middle East and North Africa, from Egypt to Tunisia and beyond. Social media became the driving force behind public protests and regime topplings in a series of events dubbed the “Arab Spring.”
comment | 09/23/2011
When those of us who work at MMI attend a business networking event, we “work the room” with our clients. Networking is much easier and more fun for clients when they have their account exec right there at their side as their “wingman.”
comment | 09/20/2011
This Sunday viewers will witness an event that brings enormous prestige for winners, yet surprisingly small public relations benefits. Six Emmy wins (including one for Best Comedy) for Arrested Development did not result in large audiences for the series, for example.
comment | 09/14/2011
