Wesley Hyatt

Newsletter PR: The Good, Bad and Ugly

Comic Stripped: “Dilbert” Cartoonist Deals With PR Fallout

by Wesley Hyatt

Scott Adams, who achieved success mocking cubicle-filled offices with his comic strip “Dilbert,” now faces similar jeers for his response to online attacks against him.

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comment | 04/26/2011


New Media Newsletter

Podcasts: Bringing Sexy Back To Social Media’s Most Underrated Tool

by Kathleen Mongero

One of the challenges we all face when entering the workforce is figuring out how to reprioritize what is meaningful and essential to our overall happiness in congruence with what is necessary to making a more informed, well-rounded professional. Enter podcasts.

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2 comments | 04/22/2011


Newsletter PR: The Good, Bad and Ugly

5 Tips To Avoid An Interview PR Disaster For Your Client

by Jill Mastrangelo

A large part of being a public relations professional, in addition to securing media interviews for your clients, is making sure they are fully prepared for whatever questions a journalist or TV personality might ask.  Keep the following tips in mind.

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comment | 04/19/2011


Jake Potter

PR: The Good, Bad and Ugly

Would Film Critics Make For Smart PR Pros?

by Jake Potter

I would love to see more film critics give PR a shot. With that said, let's put on our critic caps for a moment.

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comment | 04/15/2011


Patty Briguglio

New Media Newsletter

Are You Asking the Right Questions About the Value of Social Media?

by Patty Briguglio

A 2010 Forrester paper suggests that companies make four common mistakes when attempting to measure social media return on investment (ROI) and return on objectives (ROO). Is your company making these same errors?

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comment | 04/11/2011


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