On Tuesday evening, President Obama spoke to the nation in the annual State of the Union address. Much like a public relations plan, he laid out his overall goals, with strategies and tactics for achieving those goals.
comment | 01/27/2011
Here at MMI we focus strictly on public relations, but that title encompasses a multitude of hats. From account executives, writers, project coordinators and new media specialists, we cover it all, but a component of PR that we rarely highlight is the role of traffic coordinators.
comment | 01/25/2011
The most essential part of our jobs as public relations professionals is building media relationships. Without thriving relationships with the media, we cannot successfully secure media coverage for clients – whether in TV, print, radio or social media.
1 comment | 01/17/2011
If you are familiar with MMI or if you’ve ever met our company president, Patty Briguglio, you are already well aware that MMI does only one thing: public relations, and that we are great at that one thing. We don’t do advertising. We don’t do websites, and we don’t do design. And there’s another thing MMI doesn’t do . . . sales.
comment | 01/15/2011
Sometimes it’s difficult to quantify exactly what PR does for an organization, and trying to specifically define an “exact return” often prevents companies from using PR as a tool.
1 comment | 01/14/2011
