New Media
Social Media: How TSA Hopes To Avoid A PR Catastrophe
by Brittney Storm

With the holidays approaching, there’s a major Transportation Security Administration (TSA) public relations catastrophe brewing. With protests planned, it’s a major crisis that has potential to ruin or at least severely dampen travelers’ holiday plans.
comment | 11/24/2010



















In a classic WKRP in Cincinnati episode, radio station owner Arthur Carlson has live turkeys thrown out of a helicopter as a big surprise promotion. After they crash into the ground below and the staff rectifies the disaster, he apologizes by saying, “As God is my witness, I thought turkeys could fly.” This perfectly illustrates the wrong way to hold a PR event.

The day starts smoothly enough. You sit down with your morning coffee and maybe a bagel (especially if this happens to be a Wednesday morning), and start wrapping your head around today’s to-do list. That’s when it happens. Item after item begins to appear, and you’re forced into making split-second decisions. 