New Media

Social Media: How TSA Hopes To Avoid A PR Catastrophe

by Brittney Storm

With the holidays approaching, there’s a major Transportation Security Administration (TSA) public relations catastrophe brewing. With protests planned, it’s a major crisis that has potential to ruin or at least severely dampen travelers’ holiday plans.

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comment | 11/24/2010


Wesley Hyatt

PR: The Good, Bad and Ugly

Turkeys Don’t Fly and Other Lessons From Badly Planned PR Events

by Wesley Hyatt

turkeysIn a classic WKRP in Cincinnati episode, radio station owner Arthur Carlson has live turkeys thrown out of a helicopter as a big surprise promotion. After they crash into the ground below and the staff rectifies the disaster, he apologizes by saying, “As God is my witness, I thought turkeys could fly.” This perfectly illustrates the wrong way to hold a PR event.

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comment | 11/18/2010


Newsletter PR: The Good, Bad and Ugly

My (Somewhat Early) PR Predictions for 2011

by Kathleen Mongero

I’m on the M&Ms candy calendar, meaning the minute Target brings out a dead-and-center storefront display of the red-and-green-coated variety of my favorite candy, it’s perfectly acceptable to watch The Muppets Christmas Carol, dust off the Frank Sinatra holiday playlist and conjure up some 2011 predictions. 

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comment | 11/17/2010


Anjelica Cummings

PR: The Good, Bad and Ugly

Being Exceptional Instead Of Middle-Of-The-Road

by Anjelica Cummings

It’s easy to look from an outside perspective and recognize excellence, or to identify current key industry leaders. You don’t have to look far to find a list of industry rankings, but where did they all start? How did today’s cream of the crop get their footing, and in reality, how long can they maintain their status?

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comment | 11/17/2010


PR: The Good, Bad and Ugly

Public Relations: Triage for Business

by Jim Schlegelmilch

The day starts smoothly enough.  You sit down with your morning coffee and maybe a bagel (especially if this happens to be a Wednesday morning), and start wrapping your head around today’s to-do list.  That’s when it happens.  Item after item begins to appear, and you’re forced into making split-second decisions.  

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comment | 11/15/2010


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