Toyota is finally stepping up. Not only has the brand released a new string of commercials to regain its image of stability and trustworthiness, but company officials are now also showing an increased interest in improving Toyota’s public image.
comment | 07/30/2010
Digital agency 360i has released a six-month study tracking Twitter usage by consumers and marketers.
The study analyzed how consumers and brands relate on Twitter.
comment | 07/29/2010
Here’s a poorly-kept secret: the crux of good public relations is a fascinating, original story.
comment | 07/28/2010
Sarah Evans recently blogged about the standards of teamwork at Sevans Strategy. She said, “A strong and united team is the most important thing and will determine whether or not we succeed or fail – together.” We take the same approach at MMI, so I thought it would be interesting to tell our readers a little bit about our standards at MMI Public Relations.
comment | 07/26/2010
You would be hard pressed to find a more impressive example of the interdependence of traditional and social media than the current campaign with the shirtless Old Spice guy, who many people believe is my twin. But let’s ignore that and focus on the implications of this success for both media forms.
comment | 07/23/2010
