Michelle Fowler

PR: The Good, Bad and Ugly

Another Chance to Shine for NBC

by Michelle Fowler

After NBC’s PR disaster in January, it seemed to me that the network’s ratings would suffer permanent damage. The showdown between Conan O’Brien and Jay Leno, both vying for airtime position as host of the Tonight Show, became an embarrassing mud-slinging fight for an already struggling network. With various celebrities (like Rosie O’Donnell, Jimmy Fallon, and Roger Ebert) showing their support for O’Brien, and what seemed like a social media army behind “Team Conan,” only one media circus might be able to save it. The Olympics.  And it looks like it has.

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comment | 02/26/2010


New Media

2010’s Biggest Olympic Sport: America VS. The News And Social Media

by Kathleen Mongero

It would seem as though the highlight of the 2010 games is the fight for the right not to know.  As the word-of-mouth frenzy took off about the 2010 Olympic Games, the public saw the usual army that is the 24-hour news cycle doing everything to prepare for breaking news updates on every little detail, short of busting out a time machine and traveling into the future.

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comment | 02/26/2010


PR: The Good, Bad and Ugly

Ghostwriting Ethics: Fair or Foul?

by Gloria Lesher

GhostwritingSome people may question the ethics of using a ghostwriter, but ghostwriting is an old, respected profession.  From time immemorial, secretaries have been ghostwriting letters for the CEO who hired them, and today they ghostwrite e-mails for their bosses.

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2 comments | 02/25/2010


Jennifer Fair

PR: The Good, Bad and Ugly

Scandinavian Airlines & United Airlines Flying In The Right Direction

by Jennifer Fair

I haven’t always had the best luck with airline travel. I’ve had airlines go bankrupt and then my rescheduled connecting flights leave before I even arrive at that destination. Sometimes my luggage gets lost and shows up on the day I go home. And other times my flights get canceled for no reasons that are ever explained to me. So when I booked my plane ticket to Europe about a month ago and discovered that I would have to take both United Airlines and Scandinavian Airlines, I was a little concerned. But it was the cheapest and easiest way to go, so I figured I would go for it. After all, what could go wrong that I hadn’t already experienced?

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comment | 02/24/2010


MMI Watercooler

Talking Tiger on WRAL

by Patty Briguglio

In case you missed it, check out this WRAL clip from Friday's evening broadcast, where I grade Tiger Woods' press conference. School is now in session!

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comment | 02/23/2010


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