PR: The Good, Bad and Ugly
America’s Fallen Sports Hero: A Personal Brand In Crisis
by Gloria Lesher
America’s favorite sports hero, Tiger Woods, has become America’s fallen sports hero. Among PR professionals, it’s impossible to discuss the subject of personal branding these days without the philanderer’s name coming up in everyone’s mind. It often takes a personal crisis of some sort to stimulate real change and growth in a person’s life. Because a personal brand is something crafted, one can change it. Scrooge did it, right? So can Woods.
comment | 12/31/2009
As the new year begins, many college students and young professionals are on the lookout for internship experience. When applying for an internship, keep in mind that you are your own best PR representative. Having solid internship experiences is the key to landing a great job later on. In this economy, the job market is extremely competitive, especially in the PR field. Whether you’ve already secured an internship or if you’re still looking, the following tips will give you an edge.
As often happens at Google, an 
Before a holiday party, my colleague, Kate and I stopped by the 