PR: The Good, Bad and Ugly
When It Comes To Apologies, Goldman Sachs
by Wesley Hyatt
According to The New York Times, the announcement by mega-bank Goldman Sachs that it is setting aside $500 million to help 10,000 small businesses recover from the recession is in no way motivated by criticism of its greedy reputation. Right. And Bernie Madoff is a misunderstood altruist. No bigger firm generates worse PR than Goldman Sachs does right now.
comment | 11/18/2009





















