Patty Briguglio

PR: The Good, Bad and Ugly

News And Observer ‘Mock’ Front Page Reflects Painful Shift In Newspaper Industry

by Patty Briguglio

The most recent “class” of laid-off The News and Observer employees may have vented their feelings toward the paper’s recent cuts in an unconventional way, but the message was heard loud and clear by those who read the front page spoof designed by former employees.

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comment | 04/27/2009


Jennifer Fair

PR: The Good, Bad and Ugly

McDonald’s Helps The Environment And Itself By Going Green

by Jennifer Fair

Over the past few years, the environment has become an extremely hot topic, mainly due to increasing discussions of climate change. With this being said, many people are deciding to “go green” and live more sustainable lives. Several companies have also taken the initiative, and McDonald’s is no exception.

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comment | 04/21/2009


Michelle Fowler

New Media

Building An Online Community

by Michelle Fowler

In today’s business climate it is essential for successful companies to have well established online communities. Online communities allow users to engage with companies’ brands products and services. This online engagement fosters brand awareness and in many cases, brand loyalty. Today a well designed Web site is just not enough. Businesses must enter the realm of social media. According to one article, the number of active Facebook users was expected to reach 200 million by the end of March with the fastest growing demographic being those 25 years old and older and most of these users are logging on multiple times a week, if not everyday.

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comment | 04/16/2009


Michelle Fowler

New Media

Twitter Follows The G20 Summit

by Michelle Fowler

What is the one thing that connects politicians, protestors and everyone in-between at the G20 Summit?
The ideological opposed groups do not discriminate when it comes to social media.

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comment | 04/03/2009


Jennifer Fair

PR: The Good, Bad and Ugly

Mothers Know Best - The Role Of Mothers Have In The Social Media World

by Jennifer Fair

So it has finally happened. Facebook went from being a Web site for college students only to an open networking site in which anyone with an e-mail address can join. With this leeway, the youth of America are finding more and more parents signing up for this social networking site. Although kids may not want their parents knowing their every move and their communication styles with friends, this change is exactly what the advertisers want and need during these tough economic times.

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comment | 04/03/2009


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