PR: The Good, Bad and Ugly
A Vogue PR Move?
by Jill Mastrangelo
LeBron James has done what few men have done before – but this time, it was off the basketball court. James is only the third man to ever grace the cover of Vogue magazine, joining Richard Gere and George Clooney in this exclusive group. This month’s historic issue features James holding supermodel Gisele Bundchen in what was seemingly supposed to be a juxtaposition of beauty and brawn. But not everyone sees it that way.
comment | 03/28/2008
