15 March

A Day In The Life Of A PR Pro

A Day In The Life Of A PR Pro

When I talk with family and friends about my career, I often get asked, “So what do you actually do?” Typically I’ll respond with what has become a well-rehearsed quick answer, explaining how we partner with clients to promote and maintain their brand reputation while increasing their brand’s awareness. In most cases, they nod approvingly […]

1 March

The Value of Internal Communications

The Value of Internal Communications

I recently attended a C-Suites Perspectives breakfast hosted by the Greater Raleigh Chamber of Commerce. The keynote speaker, A. Eugene Washington, M.D., president and CEO of Duke University Health System, posed a very important question to the room, “What is a company’s greatest asset?” In unison, and with great confidence, the room responded: people. In […]

26 January

Annual Chili Cook-Off

Annual Chili Cook-Off

Here at MMI, our traditions are unlike any other. Each one, from our scavenger hunts to our special holiday celebrations to our annual chili cook-off, defines our culture and contributes to how much we enjoy working together with our colleagues every day. Last week marked one of everyone’s favorite – and tasty – MMI traditions, […]

17 January

Employee Spotlight: Joseph Lowe

Employee Spotlight: Joseph Lowe

My name is Joseph Lowe, I’m a New-York native and former journalist turned PR writer. As MMI’s senior writer, I’ve gained a wealth of writing expertise, and I’ve loved the challenge of transforming my previously journalistic writing style into a creative, marketing tone. At a young age, writing was my least favorite subject in school. […]

29 December

A Q&A with MMI Interns – Fall 2016

A Q&A with MMI Interns – Fall 2016

As fall comes to a close, we gave our interns an opportunity to speak about their experience at MMI and share their knowledge with our incoming interns. Read below to hear from our fall 2016 interns – Adam Lewellyn and Josie Detomo: What was your favorite breakfast and learn, and why?  A: My favorite breakfast […]

30 November

The New Frontier of Sponsored Content

According to research from The Statistic Brain Research Institute, the average human attention span is just 8.25 seconds, down from 12 seconds in 2000. The average attention span of a goldfish is nine seconds. For a generation largely dominated by technology, keeping the attention of the general public is becoming more and more difficult. It’s become too […]

10 November

Employee Spotlight: Miles Clark

Employee Spotlight: Miles Clark

You may be wondering why someone with a bachelor’s degree in sports management is currently a graphic designer at a public relations firm. Let me explain. I love being creative and trying different things. I first started designing as a senior in high school and fell in love with the fact that I could take […]

1 November

The Lack of the Headphone Jack on the New IPhone 7 – and Lack of PR.

The Lack of the Headphone Jack on the New IPhone 7 – and Lack of PR.

Apple’s latest industry changing move means saying goodbye to the headphone port you know and love—or does it? Many consumers waited in anticipation to hear Apple’s latest innovation for its next generation flagship phone – the IPhone 7. Apple users worldwide were shocked when it was reported that the headphone jack would be removed from […]

4 October

MMI Promotes Danni Dichito to Assistant Account Executive

Dichito Assumes Client Management and Strategic Planning Responsibilities At Public Relations Firm MMI has announced the promotion of Danni Dichito from project coordinator to assistant account executive. In this role, Dichito will serve as a primary client contact and account advisor. She will also assist the firm’s senior strategists in the execution of strategic communications, social […]

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