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The tragic death of a trainer last week at SeaWorld brings up a tricky PR question: How do you convince visitors to come to a business by promising risks and excitement, but safety for everyone as well? No one is comparing SeaWorld to Jurassic Park, mind you. But a killer whale mauling an employee is not what families come to see.
comment | 03/01/2010
After NBC’s PR disaster in January, it seemed to me that the network’s ratings would suffer permanent damage. The showdown between Conan O’Brien and Jay Leno, both vying for airtime position as host of the Tonight Show, became an embarrassing mud-slinging fight for an already struggling network. With various celebrities (like Rosie O’Donnell, Jimmy Fallon, and Roger Ebert) showing their support for O’Brien, and what seemed like a social media army behind “Team Conan,” only one media circus might be able to save it. The Olympics. And it looks like it has.
comment | 02/26/2010
It would seem as though the highlight of the 2010 games is the fight for the right not to know. As the word-of-mouth frenzy took off about the 2010 Olympic Games, the public saw the usual army that is the 24-hour news cycle doing everything to prepare for breaking news updates on every little detail, short of busting out a time machine and traveling into the future.
comment | 02/26/2010
Some people may question the ethics of using a ghostwriter, but ghostwriting is an old, respected profession. From time immemorial, secretaries have been ghostwriting letters for the CEO who hired them, and today they ghostwrite e-mails for their bosses.
2 comments | 02/25/2010
I haven’t always had the best luck with airline travel. I’ve had airlines go bankrupt and then my rescheduled connecting flights leave before I even arrive at that destination. Sometimes my luggage gets lost and shows up on the day I go home. And other times my flights get canceled for no reasons that are ever explained to me. So when I booked my plane ticket to Europe about a month ago and discovered that I would have to take both United Airlines and Scandinavian Airlines, I was a little concerned. But it was the cheapest and easiest way to go, so I figured I would go for it. After all, what could go wrong that I hadn’t already experienced?
comment | 02/24/2010
