PR: The Good, Bad and Ugly
You Speak My Language
by Jake Potter
The value of an effective communicator doesn’t come from a broad vocabulary (Scrabble winners aren’t always the best writers), or who can shout the loudest (Keith Olbermann, Bill O’Reilly and Stephen A. Smith need not apply). The best communicators can convey ideas and concepts with clarity to both a college professor and her fifth-grade son.
comment | 03/12/2010












The fact that celebrities hire lucrative PR reps is no breaking development, but what I think is the most telling when it comes to celebs being PR-savvy is how they act on award nights, especially the Oscars.
Awards are a wonderful way to win publicity and earn goodwill from the public. Organizations that give awards look at what you have accomplished for your community, your employees and others. Awards are almost always based on real merit and strong leadership in improving the lives of others in the areas of business, community service and health care.
If there is one thing we can always count on, it’s that
On March 5, 